How IT Outsourcing Can Save Your Business

When you own a small business or medium-sized business, the overall health of your company is always going to be a concern of yours. You want to make sure your employees are happy and productive and you want them to have the tools that they need to perform their jobs well. You also are careful about how you spend money so you can maximize profits, but this may also mean that you and others in your company start to take on responsibilities and tasks that you may not be best suited for. In small companies, this often happens when it comes to IT services. Most companies feel they can do without an IT person and simply shift the load to people already in the company. This process can actually be hurting you and you may find that using the IT outsourcing London offers today can help you to save your business.


Saving Time with Outsourcing

Time is a precious commodity for a small business owner and the employees of a small business. People in a small business often wear many hats to get job duties and functions done and IT is very often one of the areas you may find yourself taking care of. You may not even realize just how much time you spend taking care of basic network and desktop duties each day but it can add up to several hours of work. All of this means that there are hours you are not spending focusing on the tasks that are your real strengths that help to benefit the business the most. If you outsource your IT and use the IT support London service that can help you, you can get back to working in your strongest areas and be productive again. Continue reading

Where to Advertise – Facebook vs Google Adwords with Infographics

If you’re thinking to use your advertising budget on either Facebook or Google Adwords, you have to start with what you want to achieve. These two marketing outlets serve very different purposes and you always have to remember that. To simply put it, you use Facebook Marketing for branding and boosting your online communities, and you use Google Adwords to generate business.

Google Ads are a bit more expensive, but they convert better, and the sales cycle is significantly shorter. On the other hand, Facebook ads are great at reaching people with certain interests and lifestyles. The granularity is unparalleled. They might not have a clear intent to purchase anything, but it will get you a chance to target very specific demographics, and thus you will get to know your audience better.

While costs are a real concern, the truth is it can cost you a lot more to try and have fast, immediate results through Facebook ads. Google Ads convert a lot better, so the investment might be worthwhile. The basic idea is to use each advertising option for the right purposeContinue reading

Free Web Plugins and Tools to Boost Your Efficiency

As some of you know, my day to day work involves writing (novels and online articles), managing a few blogs, and doing PR for author and publisher clients. Research, handling online brands, and managing social media accounts is part of the job and multitasking comes with the territory. Imagine about a dozen social media accounts that I manage, always having about fifty tabs open for research purposes, and brainstorming a few different projects every day. Yup, that’s right, it’s a bit of a mess :)

To make sure I keep up with everything, never lose any online reference I’ve found, and never misplace that random post-it I jotted ideas on, I use a few web tools and plugins. I use several, but these three I’ve picked are the ones I couldn’t live without. I use them so much, they are part of the process, and if I have to make do without them, everything takes a lot longer. Continue reading

April’s Fool – Funny AND Useful for Your Business

April’s Fool is one of those days that you love to hate. Or hate to love. Why? Because pranks are fun when they happen to other people. Some are great and help businesses amuse and relax their audiences, while getting them even more hooked to their brands, or they can end up in total fails.

One day after this year’s April’s Fool, here are some cleverly used favorites of mine:

At the top of the list? Dark Souls 3. This game is about to be released and the fans are going insane. What would help promote it? Well, a VHS movie release, right? Right!

What better than an old-school version of a game where the graphics look like hell? Pun intended, with the hell there! Why it works? Because it keeps the fans on edge about the release, and it’s the complete opposite of what the game promises – better graphics than the ones before.

So get your consoles ready (or attach your controllers to your PCs) and wait for about two more days! Continue reading

3 Tips for Planning Your Office Move

office moving

While you may have first started your business out small, perhaps even in your own home, as your business becomes more successful and starts to grow there is going to come a time where you need to move to a new location. A new office can provide you with more space for supplies, workspace, and employees and can help to make your business much more productive. Relocating an office is not something most people may look forward to and if you do not plan your move out correctly it can really make office moving a very tedious task. However, with the right approach and learning a few tips for planning your office move you can make the process seamless and effective. Here are three tips that can help you immensely with your move:

  • Make a Plan – It may sound obvious to say you want to have a plan for your move, but many people do not put a lot of planning into the move itself, creating the hectic situations that often arise. If you know you are going to be moving your office, start the planning process well in advance of your move. Time your move so it is at a point during the year when you are not at your busiest, giving you the leeway for some downtime if you need it. You also want to make sure that you have all of the details you need laid out ahead of time so nothing gets overlooked on moving day. 

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