It’s easy to neglect in-store promotion strategies with all the attention going towards online and mobile marketing. But try not to fall into the trap.
As shocking as it may sound, a major portion of retail sales occur in-store, not on the web. In the last quarter of 2013, eCommerce sales accounted for only 6 percent of total retail sales, revealed the National Retail Federation in a study. That means retailers enjoyed more than 90 percent of the sales through other mediums, mostly offline retail channels.
Online marketing is indeed important, but the vast majority of shopping activity occurs in-store. So it’s important for retailers keeping an eye on the holiday season to start applying product-push strategies for best-selling items and products that bring higher revenue and profits.
Driving the in-store promotion effort, retail businesses can apply many tactics to entice people to buy a specific product itself, a category of products, or buy into a company brands, including the following strategies: Continue reading