Have you thought about using promotional products to help promote your company and improve upon branding? Here at Gopromotional, we have been helping companies get the best return on investment with branded gifts. There are three keys to success with a promotional product giveaway: the one you choose should be useful to the consumer, represent your company well, and be relevant to your brand. When those three elements come together, you will see some amazing results. If you haven’t used this type of advertising in the past, read on to learn how to ensure the product you choose has the three elements of success and also see proven results from industry surveys that show how promotional products make your company more memorable, improve sales, and costs less than other forms of advertising.
Three Keys to Choosing the Right Promotional Products for Your Business
Here’s how to choose the right type of branded gift item for your company that meets all three elements.
Promotional Products Must be Useful to the Consumers
By the term “useful” we mean that the promotional product should be wanted and able to be used by the recipient. You can look at popular promotional products to determine some of these, such as pens, notepads, USB memory sticks, reusable bags, and clothing items. However, you can do research to find out what is useful to your audience.
Promotional Products Must Represent the Company Well
Whatever promotional product you choose, it should be well made and last for the expected amount of time. If it is something intended to be kept for a long period of time, then it should last that long. If the promotional product breaks before expected or doesn’t work well, it can negatively impact your brand even if your company didn’t make it. So, you will want to choose a quality giveaway.
Promotional Products Must Be Relevant to Your Brand
The culmination of the trifecta for choosing the right promotional product is that it should be relevant to your brand. Sure, pens are popular, but do they remind the recipients of your company beyond just your name and your logo? Sometimes that is enough, but sometimes it isn’t. So when it comes to choosing a branded gift, many times, the most success comes from choosing something that melds with the theme of your company or industry. Some examples include eco-friendly or reusable gifts if you are in the eco-friendly industry, tech gifts for tech companies, veterinarians might choose pet friendly promotional products, dermatologists should choose sunscreen or first aid kits, and car companies can select something like a car tool kit.
Industry Surveys Prove Usefulness of Promotional Gifts
The British Promotional Merchandise Association (BPMA) has done a great deal of research in recent years to show that promotional products work to create loyalty, increase the length of the brand message longer than other forms of advertising, and effectively target your customers. Continue reading