In the words of Steve Jobs, “The chance to make a memory is the essence of brand marketing,” and your logo is the easiest way to create a memory of your brand. But a logo can do more than just create a memory, it can also jog the customer’s memory, even when they are nowhere near you.
In an earlier segment we talked about some effective guerrilla marketing tactics, like distributing T-shirts with your company logo. While distributing shirts is certainly effective, people don’t wear the same shirt every day. If you sell goods or services, another option is to ship items in custom cardboard boxes, and use custom bags for items bought in the store.
On the surface, custom-printed bags and boxes may seem like an unnecessary expense, after all you could easily give a way thousands of these items a month. Those simple plastic “Thank You” bags, and plain brown boxes, have been working fine, so why rock the boat? Continue reading