Dagenais on PR
By Alina Popescu on July 15th, 2007 in PR & Marketing
Recently, I’ve been catching up with my work-related reading. And I started to do so by picking up some books from Polirom’s “Public Relations and Advertising” series. This specific quote I thought of sharing with you:
“The purpose of public relations is defined by the need to be, the desire of appearing, and the fear of disappearing.”
Bernard Dagenais, “The PR Profession”
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