Of Choices and Thier Purpose

By Alina Popescu on September 12th, 2007 in PR & Marketing, Tips & Tricks

Why is it that a Romanian company with 60% of its customers (according to the company’s site) being from Romania and with a .ro domain name has English content only? What happened to the Romanian version? I would say they are mostly oriented on foreign markets, but if so, why would you promote your company blog, which is in Romanian? Wouldn’t it be wiser to have a bilingual site? Or at least to not promote a blog that may be accessed by people who will then have issues understanding any word of it, thus wasting their time? If a company wants to build its customers’ trust, I don’t see how causing time losses fits this objective. Just my two cents!

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This post has 9 comments

  • b0gdan
    September 13th, 2007

    what company???? :P From my experience… maybe it was technologically harder to implement
    a bilingual site… and than they choosed English. As a kurtosis to
    their foreign clients.

  • b0gdan
    September 13th, 2007

    oops…
    sorry. courtesy, not kurtosis.

  • Alina Popescu
    September 13th, 2007

    Bogdan, I can understand the decision to have an
    English only site. But then, why is the blog in Romanian. Moreover, why
    do Romanian blog headlines get on the English page? No one would
    understand and if they do check the blog, they will end up
    disappointed. If you look close enough through the blogroll, you’ll
    find out :P

  • b0gdan
    September 13th, 2007

    Found it!!!

    Site made by kinecto… and they are a pr company???

    =)))))))))

  • Alina Popescu
    September 13th, 2007

    Exactly, too bad it was not a prize competition :)

  • Mihaela "Mig" Lica
    September 13th, 2007

    Ha ha… what language do they speak in Romania anyway? :D

  • Alina Popescu
    September 13th, 2007

    Romgleza I think :P

  • Radu C
    September 15th, 2007

    Well, it’s quite obvious why their website is in
    english. Romania was never an english colony AFAIK, but most people
    seem able to speak english. With english teachers like Bruce Willis,
    Jean-Claude Van Damme, Steven Seagal, Shakira, Britney Spears, Bill
    Gates (especially Bill, through his pirated Windows operating system)
    and others, it’s impossible not to speak it. So, if you can hit two
    birds with one stone, why not do it? :) Now, for their blog, it’s in
    romanian so, while both romanians and foreigners understand it, only
    romanians understand this one. One thing I can think about is that
    foreigners want business, while romanians want entertainment. And
    blogging is not business. Resources down to a minimum, everyone’s happy :) How’s that? :D

  • Alina Popescu
    September 17th, 2007

    Actually, Radu, the blog is a business tool for
    them. And it is a business tool that is mostly used in foreign
    countries. Therefore, foreigners might want to find out more about how
    their PR people think :)

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