Raluca and Bogdan have both tagged me with this and it’s high time I completed it. The rules are simple:

1. Pick up the nearest book.
2. Open it at page 123.
3. Find the fifth sentence/ phrase.
4. Blog the next four sentences/ phrases together with these instructions.
5. Don’t you dare dig your shelves for that very special or intellectual book.
6. Pass it forward to five friends.

Well, let’s see, the closest book in English (yes, I am a bit lazy this morning) is Joe Marconi’s Public Relations – The complete guide. And here’s what he says on page 123:

Fueled more by the economic aspects (high costs to the company in mostly tough economic times) as well as privacy and legal considerations, too few companies choose to focus on employees as a segment of the public that can become quickly activated, involved, and motivated to support the company’s marketing effort in ways both direct and indirect that equate more to a change of attitude that a physical form of participation. Such an approach has not only proved to be effective in marketing terms, but has been shown to improve company morale, reduce turnover, reduce labor/management conflict, and contribute to overall efficiency in terms of productivity and cost reduction.

I’ll stop here, as he has quite long sentences, apparently 🙂 No I did not dig my shelves, the book is just on my finish before Easter what you’ve begun before Christmas pile on my desk 🙂

If you’re reading this, consider yourself tagged!

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