Comments on: Cool Features Never Impress Anyone http://wordsofabrokenmirror.com/2008/06/19/cool-features-never-impress-anyone/ Online and Offline Marketing and PR Sat, 12 May 2012 09:57:03 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Why You Need PR and Marketing Counseling Yesterday http://wordsofabrokenmirror.com/2008/06/19/cool-features-never-impress-anyone/comment-page-1/#comment-1873 Why You Need PR and Marketing Counseling Yesterday Wed, 25 Feb 2009 15:11:16 +0000 http://wordsofabrokenmirror.com/?p=178#comment-1873 [...] Companies still don’t know how to focus on benefits, not features; [...] [...] Companies still don’t know how to focus on benefits, not features; [...]

]]> By: Alina Popescu http://wordsofabrokenmirror.com/2008/06/19/cool-features-never-impress-anyone/comment-page-1/#comment-838 Alina Popescu Mon, 23 Jun 2008 11:39:54 +0000 http://wordsofabrokenmirror.com/?p=178#comment-838 Thanks for the link Bart! I'll surely take a look at it as soon as I have some time. Thanks for the link Bart! I’ll surely take a look at it as soon as I have some time.

]]> By: bart http://wordsofabrokenmirror.com/2008/06/19/cool-features-never-impress-anyone/comment-page-1/#comment-836 bart Sun, 22 Jun 2008 14:30:36 +0000 http://wordsofabrokenmirror.com/?p=178#comment-836 excellent summary here alina, indeed most people are interested in things that work for them in predictable ways after having been tempted by the initial attraction to cheap effect and unhelpful add-ons... have you delved into the realms of "useability" yet, there's a lot to be learned there if you feel the need... take a look at http://www.useit.com/ if you have a moment... keep well... excellent summary here alina, indeed most people are interested in things that work for them in predictable ways after having been tempted by the initial attraction to cheap effect and unhelpful add-ons… have you delved into the realms of “useability” yet, there’s a lot to be learned there if you feel the need…

take a look at http://www.useit.com/ if you have a moment…

keep well…

]]> By: Alina Popescu http://wordsofabrokenmirror.com/2008/06/19/cool-features-never-impress-anyone/comment-page-1/#comment-835 Alina Popescu Sun, 22 Jun 2008 12:59:24 +0000 http://wordsofabrokenmirror.com/?p=178#comment-835 Hi Karen! You are right, so many people have to find their way to this simple concept. But it sometimes happen that we trust our brand to be strong enough for people to overlook the fact that it's not really clear what they gain in the end. I believe such an assumption is completely wrong most of the times :) Hi Karen! You are right, so many people have to find their way to this simple concept. But it sometimes happen that we trust our brand to be strong enough for people to overlook the fact that it’s not really clear what they gain in the end. I believe such an assumption is completely wrong most of the times :)

]]> By: Karen Swim http://wordsofabrokenmirror.com/2008/06/19/cool-features-never-impress-anyone/comment-page-1/#comment-833 Karen Swim Sat, 21 Jun 2008 22:32:05 +0000 http://wordsofabrokenmirror.com/?p=178#comment-833 Alina, so many people struggle with this concept. From my early days in sales, I always remembered to present the WIIFM (What's in it for me?) It always reminds me that no one cares about my fancy whiz bang features, they only want to know what that means to them. Alina, so many people struggle with this concept. From my early days in sales, I always remembered to present the WIIFM (What’s in it for me?) It always reminds me that no one cares about my fancy whiz bang features, they only want to know what that means to them.

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