Social Media Love Comes With Great Content. Really?

I’ve read quite a few blog posts on how to get social media love. There are quite a bunch who go around the same old issues and try to rearrange the lists. For money making purposes and sometimes as a blogging tip, social media is trendy, it’s hype, it’s everything anyone is interested in these days.

One of the most common advices is not to submit your own content. OK, let’s assume for a moment we’ve all decided this practice is frowned upon. What’s the advice following this “don’t”? You’ll never guess: keep writing quality posts. Really?

It appears we all forget a basic rule of marketing: you might have the greatest content in the world, if no one knows about it, it has no effect. It’s like writing the perfect novel and never having it read by anyone. So what should you do? Optimize for search? Sure, but that would bring you search traffic, not necessarily social media attention.

So? What should you do. Well, here are a few quick and effective tips:

  1. Decide what social media site or social bookmarking site you’re interested in getting traffic from
  2. Create an account. If you want to be on more, start with two or three to make sure you give each site the needed attention.
  3. Make sure you put links to your blog on your profiles to get social media visitors.
  4. Start voting, commenting and making friends with common interests, while adding quality content, not your own.
  5. Ask your friends to also take a look at your content, maybe they’ll submit it.

There it is. It’s not a big secret, as what to do in theory is easy. Putting it into practice is a bit harder :) But if you want some further advice, let me know, I’ll do my best to help you out.

And a note to my fellow bloggers. We never write everything we can on a subject. We keep some details for other posts and some for paid advice. But that does not mean we should give crappy advice, no matter how much online profits we have on public display.

This post has 9 comments

  • Adrian Petric

    Even if I agree with the ideea of not sumiting your own content to social networking site, since it is like spaming on forums or any other place where you can put your links, I do find myself in this category (hope not for long) . Anyway, good tips on how to make your social presence known.

  • Alina Popescu

    Hi Adrian, welcome to WOBM. I am not completely innocent either. And you’d be surprised, but some major social players aren’t either. It’s a gray zone for me :)

    Glad you’ve enjoyed the tips, hope they help you!

  • Hendry Lee

    Well, I’m am guilty too but I try to submit more content from other web sites.

    With so many social media sites appear on a daily basis, it is important to choose only a few and focus on that.

    Looking for which one is going to bring you potential targeted traffic can be hard though… not to mention the optimization, content creation and other things as well.

  • Alina Popescu

    Hi Hendry! Yes, concentrating on a few is the key. Otherwise you end up having profiles on all of them and no real results. Targeted traffic is also harder to achieve with social media, but some sites send valuable traffic in certain circumstances. Getting it all right is a bit difficult and that’s both the pain and fun of it :)

  • Karen Swim

    Alina, great advice as always. I use social media to market my content. I have my blog feed on Facebook, Twitter, FriendFeed and others. I am also signed up on social bookmarking sites and do my best to promote others and participate in community. I don’t mind when others submit their own site to bookmarking sites but agree it should be sparingly.

  • Cathy C

    Great tips - What I have done is fallen in love with google reader. I get alerts hourly as to the new posts that have just come online. This allows me to stay up to speed and comment and support my fellow bloggers. I have learned very quick this is a tight community and that mutual respect and support goes along way. I am pretty new to this and am learning more every day. I appreciate your insight and look forward to more of it.

    Cheers
    Cathy
    http://www.wheresmydamnanswer.com

  • Alina Popescu

    Hi Karen! As long as no one’s overdoing, self submissions are not an issue for most users. When that’s all you do, well, it gets tricky :)

    Hi Cathy!

    I currently use bloglines to monitor all the blogs I read. They have no alerts, but I don’t think that would really work for me as there are about 150 blogs in my reader, most of them updated daily :)

  • Cathy

    Hi Alina
    Thanks for another suggestion I have never heard of bloglines - ( I am new to the blog world!!)

    Cheers
    Cathy
    http://www.wheresmydamnanswer.com

  • Alina Popescu

    Well, bloglines is kind of like google reader, only with no sharing options. But I got used to it and I like it :)

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