Comments on: Keep Your Audience In Mind Every Step of the Way

By: Alina Popescu

Alina Popescu — Thu, 24 Jul 2008 10:24:18 +0000

Hi Janelle, thanks for stopping by. I’m also reading your blog through rss and have been doing so for a while

We all loose focus at time. Smart messages are sometimes so cool to us, we get caught in the witty structure and forget what people actually need to be reading.

By: janelle

janelle — Wed, 23 Jul 2008 21:33:08 +0000

Hey Alina…great post..I recently subscribed to your site here and have really enjoyed reading your posts..I am a writer and I find that it is sometimes difficult to write with the audience in mind. Sometimes I have to remind myself to bring the focus back around because I’ll tend to want to spew out whatever I feel like versus what the readers want to see..

By: Alina Popescu

Alina Popescu — Thu, 17 Jul 2008 14:01:54 +0000

Yes, we are on the same page An occasional story that’s a bit different might help at times, but I think blogs should try and focus for a narrower list of topics to cover. If there are plenty of topics, it’s better to separate them on different blogs. That’s why I run this blog and another one for travel and tourism topics.

By: RennyBA

RennyBA — Thu, 17 Jul 2008 11:53:42 +0000

I meant the field or the subject, so I think we are totally agree.
Like mine is about Norway and the Nordic countries, our culture, traditions and habits and that’s what my readers expect when they go to my Terella – even more: that’s why they comes back I think

By: Alina Popescu

Alina Popescu — Thu, 17 Jul 2008 08:40:27 +0000

Hi Renny! You are right. All marketers and pr specialists should remember they need to be client oriented. What the media wants, what company wants, what would be cool for the product from a branding point of view, that’s absolutely worthless if it’s not based on what the clients demand.

What exactly do you mean by theme? the design of the blog or the field you’re covering. If it’s the field, I agree. If it’s the design, having it changed once a year is actually pretty good for your audience.

By: RennyBA

RennyBA — Thu, 17 Jul 2008 07:27:03 +0000

Simple but true, I hope more marketing managers read your post and your whole blog for that matter. To often they are focused on their products and company and you know: what you are focused on, you get more of!

I was also thinking: that goes for a good blog too: I would say: stick to your theme and focus on your audience.