What I think you shouldn’t have missed last week…

ReadingA new week has just started and I am back with a reading list to keep you busy for a while. Hope you enjoy it at least as much as you’ve enjoyed previous roundups.

The Homeless Tales is a rather new blog documenting the journey of a homeowner turned homeless through the days and nights of having nowhere to go. Here’s a slice of this amazing story, e lesson of discovering the true beauty surrounding us even in the hardest moments of our existence.

Jonathan Fields has taken us on a slogan train wreck, showing us how a bad choice of words, although funny to some, may end up driving most customers away.

If you were wondering how many customer reviews it takes to have online shoppers press the “buy now” button, David Wilson of Social Media Optimization has the right answer.

As additional proof that the road to hell is paved with good intentions is always welcome, Drew McLellan of Drew’s Marketing Minute shows us how employees saying a bit too much to customers about you and your business can do a lot of harm.

When it comes to social media, there’s no problem in doing a little self promoting. Or at least that’s the opinion of Janelle, one of the Create Business Growth contributors.

Liz Fuller of Business and Blogging has applied the Pareto Principle to blogging and has also proved her theory, give or take 5%.

If you’re a marketer, this is something you really need to read. Chris Brogan points out, again, that the marketing message should be what the customers actually want to here, not something they couldn’t care less about.

As always, I hope you find at least one useful suggestion in this Monday list. I’ve surely left out quite a few interesting entries of last week’s blogging world, so feel free to add your own recommendations in the comments section. See you next week!

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