The company in your example may not feel that public opinion of it’s performance is important.

But it should remember this – amongst those who pass by may potentially be individuals who hold influential positions in organizations which are potential future clients of the firm concerned.

I agree with your viewpoint entirely on this one, and as your example shows, the effective management of public relations need not cost a great deal of money – acts of simple basic courtesy such as signposts, notices or announcements can make a big difference.

One of the most important aspects in this regard is for firms to raise awareness of the importance of basic public courtesy amongst their staff who work at an operational level. Several years ago, I was reliant public transport in order to get to work. On the way home from work, it would not be uncommon for the train to come to a dead stop in the middle of the tracks (not at a station) with no apparent reason, and to sit there for periods of up to twenty or thirty minutes.

The delays were frustrating enough, but what I found even more frustrating was that there was no announcement, and at no stage were passengers ever told the what was happening, the reasons for the delay or its likely duration – let alone an apology.

From a viewpoint of the travelling public, simple communication from the driver would have gone a long way toward appeasing our frustration.

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Oscar, welcome to WOBM. Your comment, unlike other spammy comments, has some substance, that’s why I kept it and only edited out the advertising part of it. Now if you’d like to advertise on WOBM, feel free to contact me

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