Comments on: How Low Can You Go in PR? http://wordsofabrokenmirror.com/2008/10/15/how-low-can-you-go-in-pr/ Online and Offline Marketing and PR Wed, 08 Feb 2012 05:14:49 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Alina Popescu http://wordsofabrokenmirror.com/2008/10/15/how-low-can-you-go-in-pr/comment-page-1/#comment-1281 Alina Popescu Fri, 17 Oct 2008 14:04:58 +0000 http://wordsofabrokenmirror.com/?p=223#comment-1281 You might be on to something. If he's not associated in any way to the more professional services his company provides and chooses to only be associated with the dating site, going on a show about random marriage might actually help. But I still think it's overall a bad idea for the other brands he represents. Those who use bestjobs to promote themselves will definitely care about what kind of publicity it gets and will want to find out who's behind the service. You might be on to something. If he’s not associated in any way to the more professional services his company provides and chooses to only be associated with the dating site, going on a show about random marriage might actually help.

But I still think it’s overall a bad idea for the other brands he represents. Those who use bestjobs to promote themselves will definitely care about what kind of publicity it gets and will want to find out who’s behind the service.

]]> By: Ovidiu http://wordsofabrokenmirror.com/2008/10/15/how-low-can-you-go-in-pr/comment-page-1/#comment-1279 Ovidiu Fri, 17 Oct 2008 13:59:29 +0000 http://wordsofabrokenmirror.com/?p=223#comment-1279 Playing the crazy playboy when you have a business (any business except leading the Playboy magazine or related) is not a good idea, specially when people who bring you money are from serious companies (you know, the uptight no-tie-on-fridays-means-casual types). I don't know if bestjobs or the dating site brings more money, but I would guess it's bestjobs. So again, bad idea. The only thing that I think will soften the situation is that I don't think a lot of people know that well who is behind bestjobs and what is the relation to the dating site. That is, if he's not that stupid to say it on TV :)) Playing the crazy playboy when you have a business (any business except leading the Playboy magazine or related) is not a good idea, specially when people who bring you money are from serious companies (you know, the uptight no-tie-on-fridays-means-casual types).

I don’t know if bestjobs or the dating site brings more money, but I would guess it’s bestjobs. So again, bad idea.

The only thing that I think will soften the situation is that I don’t think a lot of people know that well who is behind bestjobs and what is the relation to the dating site. That is, if he’s not that stupid to say it on TV :) )

]]> By: Alina Popescu http://wordsofabrokenmirror.com/2008/10/15/how-low-can-you-go-in-pr/comment-page-1/#comment-1274 Alina Popescu Fri, 17 Oct 2008 11:25:44 +0000 http://wordsofabrokenmirror.com/?p=223#comment-1274 I don't know how smart or bright he is, it will probably depend on what he expects to get out of this and what the results are. If people flood his dating site, maybe some will say it was a good move in the end. It all depends on what kind of image he wants promoted. Maybe he wants to play the crazy guy part, or some sort of playboy. What I can say though is that this move will definitely not benefit his more professional endeavors. Ejobs is probably happy right now :) I don’t know how smart or bright he is, it will probably depend on what he expects to get out of this and what the results are. If people flood his dating site, maybe some will say it was a good move in the end. It all depends on what kind of image he wants promoted. Maybe he wants to play the crazy guy part, or some sort of playboy.

What I can say though is that this move will definitely not benefit his more professional endeavors. Ejobs is probably happy right now :)

]]> By: Ovidiu http://wordsofabrokenmirror.com/2008/10/15/how-low-can-you-go-in-pr/comment-page-1/#comment-1273 Ovidiu Fri, 17 Oct 2008 11:00:24 +0000 http://wordsofabrokenmirror.com/?p=223#comment-1273 Desperate people do stupid things. That bestjobs.ro guy is not so bright, is he? Desperate people do stupid things. That bestjobs.ro guy is not so bright, is he?

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