Monday Reading Roundup Take #13

What I think you shouldn’t have missed last week…

ReadingNew week, new reading list ready for you! Hope everyone’s having a happy Monday and enjoys my recommendations for today.

Is your social media campaign already in place? Are you going to start one in the near future? You should, and fast, as a new survey quoted by Alan Weinkrantz PR Weblog shows consumers want to interact with companies on social media.

You have your brand name and logo ready, now you need a battle cry! Your PR Guy gives a few tips to come up with an exciting slogan.

Are economic downturns a good moment to start cutting PR and Marketing budgets? Todd Defren of PR Squared is showing you why you should think twice.

The best part in working closely with a research company, such as Forrester, Radicati or Gartner is the analyst briefings such a collaboration entails. Jeremiah Owyang, Senior Analyst at Forrester, shared a few tips for a successful briefing.

Stories sell. So the best way to increase your sales is to learn to write such stories. To help you out, Brian Clark of Coppyblogger put up a great how-to.

Laura Spencer of Business and Blogging posed an interesting question: should your business blog be designed by a professional? She argued both possible answers, go on and share your personal opinion.

Ads are not the only way to make money with your blog. Tibi Puiu explained why ad-free blogs rock and which are the alternatives.

If you’re thinking to start a group blog project, this insightful post from Chris Brogan is exactly what you need. Go ahead and add your own thoughts to the list.

That’s it for this week, see you all next Monday! And of course, if you think I’ve forgotten anything, please add your suggestions in the comment box!

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