What I think you shouldn’t have missed last week…

ReadingWelcome to the 14th editon of WOBM’s reading roundup! Hope you enjoy it and find something useful to help 2009 will be the year of increased interaction between brands and their targets. This is what Shannon Nelson of Pierce Mattie Public Relations believes will happen in next year’s business world.

Marketing and Sales, two deparments for which lots of virtual ink has flown, especially when it comes to them collaborating more effectively. Kyle Flaherty of EngageInPR has published an interesting article on what marketing should learn from sales.

There’s been quite a lot said on bad blogger pitches and they still happen. Here’s a nice list of the biggest 5 mistakes ever made when approaching a blogger, from the other side of the email – PR Meets Marketing. I’m guilty for more than half, not necessarily with bloggers.

Chris Brogan, just like yours truly, is not a big fan of Facebook. Yet he wrote an amazing guide on how not to be a jerk over there.

Our education is something we need to keep improving. Here are 5 free ways to do just that spotted by Women on Business.

What do do if your clients don’t read blogs? And a lot of people don’t or don’t know what they’re reading is a blog. Telling them won’t help, as they might get irritated. So here are five ways to approach those who are not blog lovers from Michael Martine of Remarkablogger.

If you’re wondering which are the do’s and don’ts of video, Benjamin Wayne has published a extremely insightful guest post on this topic on Drew’s Marketing Minute.

And to end this week’s edition in a cheerful way, here’s a funny and easy html guide for copywriters from Conversational Marketing.

Did I miss something really important? Please share it in the comment box!

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