2008 has been an interesting, challenging and far from boring year for me and those close to me. And not that 2009 is right around the corner, I’d like to share some of the amazing things that have happened and what’s to come in the next year.
I’ve been dropping hints here and there about a big something I was planning to tell you about and it’s finally time to tell you what I am really talking about. Some of you already know it, some of you have picked up the track on LinkedIn, but I’m making it official now. Drums please!
I started my own company!!! It’s called Mirror Communications and it does what I do best: marketing and PR consulting.
It all started in April, when I decided to make myself the best birthday gift I could ever think of: my own company, with everything it entails: independence, huge responsibility, different lifestyle and all that. It wasn’t much at the time, just a name and lots of paperwork. That is why it’s been on stealth mode ever since.
Well, after an exhausting year, lots of stress and my need to run my own life, careerwise and a three week vacation to think of what I really want, what I need and how I want the rest of my life to look like, I decided I didn’t want a side gig, I wanted the whole deal and in November I handed in my resignation to Axigen.
It was harder than I thought it would be. I was a bit scared. OK, a lot. I had spent over 2 years as part of the Axigen team and I’ve come to care a lot about the people I work with. Then something really awesome happened: after a long talk with the Axigen CEO, they became my client! I can’t begin to explain how great it felt to see they appreciated and needed me enough to adapt to what I wanted and find a way not to end our collaboration. So I’m there 4 hours a day, I still manage their PR department and I have loads of time left for other projects.
This is what’s happened in 2008. What does 2009 hold? Well January will most surely be the month I officially launch the Mirror Communications website. And of course Alex Cristache is guilty for the design 🙂 It’s almost ready, it looks amazing and I’m working hard on writing the texts. And yes, it’s harder when it’s your site, especially if you’re a perfectionists like I tend to be.
I know we’re all in a downturn, I know some think marketing and PR services will be in lower demand. I beg to differ. The smart companies will use marketing and PR extensively. They might invest in different projects, but marketing and PR are here to stay.
I’d love to hear your thoughts on this piece of news which is the biggest in the world for me right now! But above all, keep your fingers crossed and wish me luck!