Comments on: Keep the promise you make in the subject line

By: Brenda | Trade Marks

Brenda | Trade Marks — Wed, 28 Oct 2009 08:42:34 +0000

I have to say that this has to be one of my pet hates, like many people I have been messed around, and have promises made that turn out to be empty, great article. This does get one thinking and its great to see someone bringing up the subject, like they say time is money and been messed around is just a waste of precious time and money at the end of the day, also by doing this, one is actually giving such a bad name to that company and it products.

By: Why You Need PR and Marketing Counseling Yesterday

Why You Need PR and Marketing Counseling Yesterday — Wed, 25 Feb 2009 15:12:38 +0000

[...] And there are still plenty of so-called marketers or PR experts that give the whole industry a bad name. [...]

By: Alina Popescu

Alina Popescu — Fri, 20 Feb 2009 09:08:39 +0000

Andrew, that’s so true! If your product is worthwhile, there’s no need for such schemes.

By: Andrew

Andrew — Fri, 20 Feb 2009 06:58:08 +0000

Alina, If you have a worthwhile product offering, there should be no reason why you need to play those kind of tricks in order to get the right people to take notice. That is - if you have a worthwhile product offering. Andrews last blog post..Thoughts for a nation in shock

By: Alina Popescu

Alina Popescu — Thu, 19 Feb 2009 16:32:40 +0000

You are right, Karen! People dislike tricks on one hand, and on the other hand, if they register for a newsletter, they expect one. If your email doesn’t say newsletter, digest, monthly digest or whatever they’ve signed up for, they will skip reading it just because they don’t know what it is

By: Karen Swim

Karen Swim — Thu, 19 Feb 2009 14:45:05 +0000

Alina, this is such a great point! People try to be clever believing it will get better results. Email marketing statistics however, tell a different story. Subject lines with the company name and a factual representation such as "Words of a Broken Mirror Newsletter" have a higher open rate. People don't want to be tricked, just tell the truth and you'll get a much better response. Karen Swims last blog post..Love is Not on My List

By: Alina Popescu

Alina Popescu — Thu, 19 Feb 2009 13:20:50 +0000

Loredana, you are right! The concentrate on getting readers, but not on how to keep them reading. That is why so many announcements get ingored.

By: Loredana

Loredana — Thu, 19 Feb 2009 12:02:17 +0000

Unfortunately many people consider that they need a subject that attracts readers - and everything is resolved. The target/goal is reached. It is the same in press releases: a subject that intrigues and a press material that does not cover that subject nor offers relevant information. That's actually a "theory": an attractive title generates readings. On a short term basis it is true - you click to read more - on a long term... you ignore those press releases/newsletters etc. Loredanas last blog post..Materiale mai multe intr-o zi sau despre alta greseala de PR

By: Alina Popescu

Alina Popescu — Thu, 19 Feb 2009 07:27:48 +0000

You are right, Brad! This kind of actions give good marketers a bad name. It’s the same in the PR business. And that’s why we’re no longer surprised when people are reluctant to doing anything PR or Marketing related.

Deb, thank you! Gald you liked it.

By: Deb S

Deb S — Thu, 19 Feb 2009 06:03:16 +0000

Another great post, Alina. Deb Ss last blog post..Signing the stimulus bill