This post has 8 comments

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  Matt Keegan
  February 20th, 2009
  

  Switching back to print from online media is a rare occurrence!

  But, it should be something that causes media folks the world over to consider before moving online — will your readership follow?

  My thinking is that if you have a solid hard copy following, then keep it up. At the same time, reach out to people online and you’ll capture that audience as well.

  In the US, much of the print media is getting hit hard, however for people who commute to work by taking mass transit (bus, train or subway) you still see them reading copies of The Wall Street Journal or The New York Times.

  I like having both options available to me, personally.

• 

  Alina Popescu
  February 20th, 2009
  

  Hi Matt! It is a rare occurrence and only a month after switching to online in the first place sound a bit weird. I’d also prefer both options, but if i had to choose one, I think online is easier to access.

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  corina
  February 21st, 2009
  

  indeed, it would have been better to prepare the move to digital before it happened and use the social networks to promote it better. but, and we’re going back to strategy, this would have required a strategy and that people working there were informed on time on what was about to happen (both switch to digital and going back to print).

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  Alina Popescu
  February 23rd, 2009
  

  Corina, you are right! I believe those actually doing the reporting would have been great at making the transition smoother and more profitable if they knew of it. Same goes for the second switch

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  Matt
  March 2nd, 2009
  

  I own an online music magazine. The twenty writers and I have offered our content for free the last 8 years and built up quite a large following of trusted readers. Those guys work very hard on their reviews and I see value in that. Plus, I don’t know how much longer we can survive just living on sinking advertising revenue. We are going to be taking the plunge in the next month, moving TO an online subscription model – something very low like $1.50 per month. I’d be lying if I told you I wasn’t scared. Even though almost all of polled readers said they would support us and pay a subscription fee, I still wonder if this will be the beginning of the end.

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  Alina Popescu
  March 2nd, 2009
  

  Matt, thanks for the comment and welcome to WoBM! The price you’ve mentioned is indeed quite low. And I believe that if you have dedicated and supporting readers, they’ll pay that small fee rather than loosing the magazine altogether. If ad revenue is down, you need to do something, to sustain your writers/domain name/hosting etc.

  A local and very loved financial paper has this online model where the article summaries or intro’s can be read by anyone, but you need to be a subscriber to read the entire piece.

  Good luck with the change, I’m sure you’ll do just great

• 

  ocezine
  August 14th, 2009
  

  Ezines are the new magazines, the soon the transition the better for the evironment and advertisers.

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  Brenda | Trade Marks
  October 28th, 2009
  

  I have to say that if publishers all decided to rather go on line I am going to be one sad person, yes its going to save the trees as less paper will be used, but so someone like me I love the feel of a book and flipping the pages, so for that to happen it really would not be great.

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