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As other readers have said, congratulations on the launch of your new agency.

I wouldn’t imagine that companies would stop requiring the services of good PR and marketing agencies during challenging economic periods.

Marketing, in particular, is still an essential element of organizational success, even through difficult times.

Tough market conditions mean that customers are hard to come by. Even more difficult to come by yet are customers with sound credit ratings.

Companies with effective marketing and PR strategies, as well as positive levels of service delivery performance will generally find it easier to attract prospective customers than those who do not have such effective strategies in place. Such organizations can therefore afford to be more choosy with respect to the customers or clients who they choose to accept and also the payment terms upon which their service is provided.

Through this mechanism, effective marketing strategies can help organizations in terms of their ability to manage losses due to bad debts, a crucial area of management in tough times.

And, so long as organizations need effective marketing and strategies, they need the type of expertise which agencies like yours provide in order to maximize their anticipated return from the funds which they invest in sales and marketing and PR efforts.

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