Comments on: Can Twitter create real value for your business?

By: Twitter Beyond The ‘Social’ « Dangling On The Shoulders Of Giants

Fri, 10 Apr 2009 23:05:01 +0000

[...] course pessimism is still a stumbling block to reckon with. Once doubts are put face-to-face with the ROI of using Twitter as a business tool, [...]

By: Alina Popescu

Alina Popescu — Wed, 04 Mar 2009 11:32:04 +0000

Hi Rosa, thank you for stopping by and for your comment. Your experiment sounds really interesting and I’m glad you’ve managed to discover other benefits of belonging to this particular microblogging community. The link to the post is there, I’ll make sure to read it pronto!

Joanna, you are right, business use Twitter differently, depending on size and other factors. But the value is there no matter how big or small said company is.

Emma, welcome to WoBM! Yes, making the most out of emerging relationships is an individual task. But if you’re willing to make it work, tweeple are warm, open and very helpful

By: Emma Brooks

Emma Brooks — Tue, 03 Mar 2009 21:06:30 +0000

Twitter seems very good for connecting you with interesting peope that you might not have the opportunity or excuse to connect with normally.

How you nurture that connection is up to you, but definitely if people feel connected to you, this has great potential for future business through relationships and referrals.

Thanks Akina for your thought provoking blog post, best wishes, Emma

By: Joanna Young

Joanna Young — Tue, 03 Mar 2009 16:05:45 +0000

Alina, I think how you make use of it depends on the scale of your business. If you're a big business and people are talking about your service, or suggesting ways it could be better... you bet you'd want to be there talking back. For a small business or solopreneur like me... it's ideal for support, networking, ideas, collaborative working, and allowing potential clients to learn more about the real you. Great post btw Joanna Youngs last blog post..Introducing the Theme for March: Community

By: Rosa Say

Rosa Say — Tue, 03 Mar 2009 15:58:36 +0000

Aloha Alina, I followed the tweets here from Brad and Joanna. I was thrilled to read your post today, for I have just kicked off a new Twitter experiment for my blog readers of Say “Alaka‘i” to encourage them to take the Twitter leap with me (I believe your comment luv captures my blog kick-off about it below). I write it for Hawai‘i’s newspaper, The Honolulu Advertiser primarily for their business audience, about management and leadership. I had two primary purposes: I am encouraging the digital learning and hope this will open another venue for our comment conversation. However after being on Twitter for a while now with a personal account in which my SLC/HP business freely flows, I agree with you completely about these additional benefits. As I say in my tweet on @sayalakai today, Twitter is about us as a community, thus it can very naturally be about a business community too. Rosa Says last blog post..Talking Story, Meet Twitter

By: Alina Popescu

Alina Popescu — Tue, 03 Mar 2009 15:53:01 +0000

Karen, I know it’s a powerful traffic generator, but as in some cases this is only temporary, and was already covered in the initial post and its comments, I chose not to stress it. Love your story on Zappos. I’ve seen quite a few local brands make quite a presence on Twitter as well! I wasn’t exactly in their target, but they manged to catch my eye.

Amy, I certainly wouldn’t be without it either. There are too many people I love interacting with to stay away!

By: Alina Popescu

Alina Popescu — Tue, 03 Mar 2009 15:41:35 +0000

Thank you for your input, Brad. I am glad your facts can support my partly theoretical findings.

By: amypalko

amypalko — Tue, 03 Mar 2009 15:41:31 +0000

Hi Alina Couldn't agree with you more on this. Twitter may be a connecting medium but as such I've found that it has completely changed the way I interact on the internet. It has allowed me to meet so many people and nurture worthwhile relationships with them. Opportunities abound on Twitter and I think that we're still only scratching the surface of what can be achieved with the service. It think it's definitely worth using. I certainly wouldn't be without it now! Amy xx amypalkos last blog post..Springtime in the City

By: Karen Swim

Karen Swim — Tue, 03 Mar 2009 15:40:00 +0000

Alina, twitter absolutely has business value for the reasons you stated and more. Twitter does have power to drive traffic to your site and there are many bloggers who have measured and can validate this fact, but most importantly it enables you to create and sustain relationships. Yes, there are other ways of accomplishing this in business but Twitter is a great tool. I came to care about Zappos because of Twitter, it changed from just another shoe company to a company that I like, trust and would buy from because of twitter. I have introduced tweeps to one another who have gone on to do business together. I have also been the recipient of business generosity. I respect Aaron and Seth but disagree with them about Twitter. Karen Swims last blog post..In Celebration of Reading and Writing

By: Brad Shorr

Brad Shorr — Tue, 03 Mar 2009 15:37:16 +0000

Hi Alina, I can endorse your view because I, like you, have taken Twitter marketing out of the realm of theory and put it into practice. I am generating leads for clients using Twitter. Connections are leading to conversations on other media. This is not theory. It is fact. It is happening. As one who has toiled in lead generation going door to door, on the phone, and via direct mail, I find Twitter to be a medium that is faster and more efficient that any of them ever were or could be. Brad Shorrs last blog post..7-1/2 Reasons Why I Won’t Follow Someone on Twitter