I haven’t seen great ads in a while. You know, the smart, funny and compelling type of ads that make you smile and secretly crave for the product they promote. And then a friend pointed me to a BMW poster ad. It had that very same effect on me! So I am sharing it with you 
It might work on me because I am sort of in their target, but still, great one!
Click on image for the original.
Popularity: 6% [?]
Question: Are the trophies BMW’s or not? The ad get better when you find out/guess the answer 
I doubt they are BMW’s I think it’s more in the “kill all competition, be the top of the food chain” direction
Now why did you have to spoil the quest for everybody else?
oooops, my bad 
I actually thought of ancestors.. like in the galleries of old, elegant palaces where the pictures of the grandfather, and of the father of the granfather are hanged on the wall. But indeed this way I had no reason to laugh..
I´m usually good at catching the gist of ads..but this is not really the case..
The food chain thory is more plausible..but I don´t find it that funny anyway.
Alina Popescu
August 4th, 2009
Hi Ester! Yeah, that would have worked if it hadn’t been for the “no mercy” addition. This ad i see as being raw, wild, and naturally merciless. I imagine it does not appeal to everyone, but I personally love it! There’s something brutally honest about their intention to destroy the competition!
Hi Alina,
I am not a biker but this ad makes me want one! I love this ad, it’s minimalist in a very modern way and truly does something ads don’t do these days – focuses on the product. Love it!
Alina Popescu
August 4th, 2009
Well, Karen, if you also get a bike, we can go take a road trip together
Matthias Schmuck
October 20th, 2009
BMW is one of the greatest car factories in the world – great quality and too high prices.
Alina Popescu
October 21st, 2009
It looks like they’re pretty good with bikes too 
And yeah, they are a wee bit too expensive
i love the K800 and K1300 BMW motorcycle this summer i tried a Buell X900 lightning
Alina Popescu
October 25th, 2009
I guess you’re our BMW expert What do you think of the bike in the ad? Does the ad fully describe the experience with it?
I like the ad… it makes me smile xD
Hi greetings from Munich, kind of the BMW Headquarters.
Actually the BMW buildings are 10 minutes from where i live.
Think also that they got great vehicles, but when it comes to motorcycles , inspite of living here i love the ducati monster… that bike is awesome.
Hi Everybody,
I am a biker – Ducati – but this ad makes me want one – a BMW!
Alina Popescu
December 12th, 2009
Vagabond, glad you like it!
Toni, greetings from Bucharest! Yup, the BMW cars are awesome indeed. I am not a BMW bike fan, I like the Asian models more, but this ad is just great1
Evlilik, the ad is quite effective into getting bike lovers’ attention, we all agree on that
Yeah, these ads, in my opinion, are up to par with the “Ultimate Driving Experience” ads I have been so in love with. They definitely know how to appeal to the crowd they attract anyway.
.-= James´s last blog ..Cheap Car Insurance =-.
Alina Popescu
January 20th, 2010
Yes, their agency and marketing teams definitely deserve a big bonus for creating such ads!
I found another K1200 R Ad. http://www.thenextwave.biz/tnw/wp-content/bike_ad_large.jpg I really love all the BMW ads and especially the BMW movies from Guy Ritchie.
Gutscheincode
September 18th, 2010
The ad is great – it makes me smile
Gread Ad! I didn´t see that before.
Really great!
Regards from Germany!
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