I have a confession to make… I am extremely harsh when it comes to customer support. I’ve spent quite a while being a tech support engineer, I know how much it matters in building a great relationship with customers. So when I make my decisions about certain products or services, the quality of tech support backing them up is extremely important. Why? It is simple. Anything can crash. No one should look for guarantees they will have no problems, they should make sure they will have help solving them when they appear. And based on my fare share of customer support talks, chats, email exchanges, I thought I’d make a top of the best ways to drive customers away.
1. Don’t pick up when they call
Definitely, this is the fastest and never dethroned method to make sure your customers will switch you for any of your competitors quicker then lightning.
2. Ignore the problems!
Have your customers report the same problem a few times and then make sure you constantly ignore it when you reply. This is bound to drive them nuts! So you’ll have a lot less of them to worry about!
3. Be nice, but completely unhelpful!
Make sure you explain in the nicest manner out there that nothing of what the customer needs will ever be possible. Remember, smile and keep being inflexible and unwilling to adapt or change! That should scare them off!
4. Don’t get your message straight before sending it!
Confuse them and then rule them all! The moment they get a bit upset, send them a quick email promising something, to then have it contradicted by another representative of your company.
5. Be completely inconsiderate when it comes to their needs or issues
When you make major changes that affect the way their business works, don’t ever ask them if they’re OK with it! Just go ahead and if it’s in the middle of the week, even better!
What would you add to the top? I’m curious to find out what your experiences have been.
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