Among 2010 predictions, plans and strategies, I ran across a very interesting and explicit definition of what marketing is, what it does and what a marketing team is expected to do. It belongs to Linda Smith, one of the authors of Women on Business. I just loved her idea of explaining what her plans and predictions are all about. It helps put things into perspective, reconnect with your thoughts and values and only then act.

Her take on marketing will shortly follow. After reading it, please make sure you read her post to find out what she thinks 2010 will bring in this line of business.

Marketing is telling everyone, everywhere:

  • what your business is, where it is, how to find it
  • what your product/service is, what it can do for the consumer, why they need it, why they want it
  • how your business differs from others that are similar – what your uniqueness’s are, what makes your business so very special
  • why the consumer should/ought to exchange their precious dollars and cents for your product/service

Marketing is telling everyone, everywhere in every way that people can and do receive information:

  • newspapers, magazines and direct mailers – the hard copy kind, the newsprint ink that smears on your fingers and the flyers, brochures and sales letters that come in the snail mail; AND the online versions: newspapers online, magazines online and email ads that come both solicited and unsolicited
  • television ads, radio ads – both via traditional tv and radio vehicles and online versions
  • internet banner ads, classified ad sites, display ad boxes on social media sites
  • social media relationship building
  • weblogs and forums and other self-publishing arenas where messages about anything and everything under the sun, moon and stars can be shared

A business’ marketing department is usually tasked with:

  • designing the message
  • crafting the message delivery system
  • delivering the message
  • measuring the results of both the message and the delivery system

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