Comments on: Marketing defined http://wordsofabrokenmirror.com/2009/12/26/marketing-defined/ Online and Offline Marketing and PR Wed, 08 Feb 2012 05:14:49 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Alina Popescu http://wordsofabrokenmirror.com/2009/12/26/marketing-defined/comment-page-1/#comment-2455 Alina Popescu Sun, 27 Dec 2009 08:14:30 +0000 http://wordsofabrokenmirror.com/?p=639#comment-2455 Myra, you are so right! It is about finding out what issues your product or service can solve. it is about engaging your customers and showing them why their life will be a little bit better after the purchase. I don't really know where the pure sales has come from...We didn't need new tools to know marketing is not sales. Yes, it's there to boost sales, but it's really not the same thing. Otherwise all companies would only have huge sales departments :) No marketing, no PR, no customer care. Myra, you are so right! It is about finding out what issues your product or service can solve. it is about engaging your customers and showing them why their life will be a little bit better after the purchase.

I don’t really know where the pure sales has come from…We didn’t need new tools to know marketing is not sales. Yes, it’s there to boost sales, but it’s really not the same thing. Otherwise all companies would only have huge sales departments :) No marketing, no PR, no customer care.

]]> By: Alina Popescu http://wordsofabrokenmirror.com/2009/12/26/marketing-defined/comment-page-1/#comment-2454 Alina Popescu Sun, 27 Dec 2009 08:04:47 +0000 http://wordsofabrokenmirror.com/?p=639#comment-2454 Karen, you are so right, so many of us got caught in praising the tools that we forgot to bring what's actually behind the tools to the spotlight. I do hope things will change in 2010 and we'll have less misuses of old and new tools in the name of a marketing catch-all recipe :) Karen, you are so right, so many of us got caught in praising the tools that we forgot to bring what’s actually behind the tools to the spotlight. I do hope things will change in 2010 and we’ll have less misuses of old and new tools in the name of a marketing catch-all recipe :)

]]> By: Myra Manning http://wordsofabrokenmirror.com/2009/12/26/marketing-defined/comment-page-1/#comment-2453 Myra Manning Sun, 27 Dec 2009 04:46:32 +0000 http://wordsofabrokenmirror.com/?p=639#comment-2453 I took your advice and read the excellent post by Linda Smith in which she details her marketing predictions for 2010. While she makes many excellent points, none resonate with me more than her final one: “Instead of marketing being about selling your product or service, marketing ought to be about engaging the consumer in a conversation about his or her needs and wants and how your product or service can meet or fulfill that. In 2010 pure sales won’t be enough. Added value will be key.” As an online marketer and mother of two teenage sons, who are online approximately 23 hours a day, especially Facebook, it has become obvious to me that in order to reach them as “consumers,” they need to be “engaged.” Just today, the day after Christmas, they were online all day looking into how they intend to spend their Christmas money. It was truly a dialog, conducted online with marketers, and this is the way they prefer to research and choose what they will ultimately purchase. So as marketers in 2010, we just need to adapt! I took your advice and read the excellent post by Linda Smith in which she details her marketing predictions for 2010. While she makes many excellent points, none resonate with me more than her final one: “Instead of marketing being about selling your product or service, marketing ought to be about engaging the consumer in a conversation about his or her needs and wants and how your product or service can meet or fulfill that. In 2010 pure sales won’t be enough. Added value will be key.”

As an online marketer and mother of two teenage sons, who are online approximately 23 hours a day, especially Facebook, it has become obvious to me that in order to reach them as “consumers,” they need to be “engaged.” Just today, the day after Christmas, they were online all day looking into how they intend to spend their Christmas money. It was truly a dialog, conducted online with marketers, and this is the way they prefer to research and choose what they will ultimately purchase.

So as marketers in 2010, we just need to adapt!

]]> By: Karen Swim http://wordsofabrokenmirror.com/2009/12/26/marketing-defined/comment-page-1/#comment-2452 Karen Swim Sat, 26 Dec 2009 23:46:15 +0000 http://wordsofabrokenmirror.com/?p=639#comment-2452 Hi Alina, thank you for sharing Linda's post. I think in 2009 many forgot that marketing is not twitter, Facebook or a social media platform. Those are tools and without a focused applied discipline of marketing are merely places to chat. I hope that 2010 brings a return to the basics and a deeper, more meaningful engagement with those marketers are trying to reach. .-= Karen Swim´s last blog ..<a href="http://feedproxy.google.com/~r/WordsForHire/~3/t8yiG9KbCWw/">Merry Christmas!</a> =-. Hi Alina, thank you for sharing Linda’s post. I think in 2009 many forgot that marketing is not twitter, Facebook or a social media platform. Those are tools and without a focused applied discipline of marketing are merely places to chat. I hope that 2010 brings a return to the basics and a deeper, more meaningful engagement with those marketers are trying to reach.
.-= Karen Swim´s last blog ..Merry Christmas! =-.

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