Comments on: It’s all about the experience http://wordsofabrokenmirror.com/2010/03/09/it%e2%80%99s-all-about-the-experience/ Online and Offline Marketing and PR Sat, 12 May 2012 09:57:03 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Alina Popescu http://wordsofabrokenmirror.com/2010/03/09/it%e2%80%99s-all-about-the-experience/comment-page-1/#comment-3150 Alina Popescu Fri, 12 Mar 2010 08:32:25 +0000 http://wordsofabrokenmirror.com/?p=738#comment-3150 Finola, I agree with you. New businesses often think just creating the product or service and adding a good price to it is enough. The truth is customers still need to find out about it! And here's where marketing and PR join the effort. Yes, word of mouth works sometimes, products get discovered, but let's face it, time and attention are limited :) As for great marketing campaign supporting ok products...I think it also works because potential buyers just have no clue about who the competitors are. If they new, no marketing or PR campaign, no matter how smart, would be able to turn something that's just ok into something that's great :) Finola, I agree with you. New businesses often think just creating the product or service and adding a good price to it is enough. The truth is customers still need to find out about it! And here’s where marketing and PR join the effort. Yes, word of mouth works sometimes, products get discovered, but let’s face it, time and attention are limited :)

As for great marketing campaign supporting ok products…I think it also works because potential buyers just have no clue about who the competitors are. If they new, no marketing or PR campaign, no matter how smart, would be able to turn something that’s just ok into something that’s great :)

]]> By: Finola Prescott http://wordsofabrokenmirror.com/2010/03/09/it%e2%80%99s-all-about-the-experience/comment-page-1/#comment-3130 Finola Prescott Wed, 10 Mar 2010 11:00:44 +0000 http://wordsofabrokenmirror.com/?p=738#comment-3130 Good argument for great service. I suspect there's still too many products with great service out there that don't succeed only because there marketing isn't great though - even though the citizen media are having an effect in this area. Likewise, still too many ok products that succeed because their marketing convinces us that they deliver the experience we seek - probably status. That said, the experience concept sounds like a wonderful way to press growing companies to grow their product and marketing. .-= Finola Prescott´s last blog ..<a href="http://feedproxy.google.com/~r/SunRainOr/~3/Gdw-J-Fo7O4/pat-charles.html">Pat Charles</a> =-. Good argument for great service.

I suspect there’s still too many products with great service out there that don’t succeed only because there marketing isn’t great though – even though the citizen media are having an effect in this area.

Likewise, still too many ok products that succeed because their marketing convinces us that they deliver the experience we seek – probably status.

That said, the experience concept sounds like a wonderful way to press growing companies to grow their product and marketing.
.-= Finola Prescott´s last blog ..Pat Charles =-.

]]> By: Storytelling Social Media Marketing PR Technology & Business Curated Stories Mar. 9, 2010 http://wordsofabrokenmirror.com/2010/03/09/it%e2%80%99s-all-about-the-experience/comment-page-1/#comment-3128 Storytelling Social Media Marketing PR Technology & Business Curated Stories Mar. 9, 2010 Tue, 09 Mar 2010 21:47:52 +0000 http://wordsofabrokenmirror.com/?p=738#comment-3128 [...] It’s all about the experience Published: March 8, 2010 Source: Words of a Broken Mirror Why is a hotel always full while the next door one is empty, although they offer the same services at comparable prices? Why does a certain video game convince millions to play it, while others… [...] [...] It’s all about the experience Published: March 8, 2010 Source: Words of a Broken Mirror Why is a hotel always full while the next door one is empty, although they offer the same services at comparable prices? Why does a certain video game convince millions to play it, while others… [...]

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