When we tweet something, a thought, a piece of information, we expect two things: starting a few conversations and getting retweets. Both are valuable, but while the first goal implies our community, the retweet part implies reaching out to more people and getting more views and opinions on what we have just sent into the Twitterverse.

So saying retweets are important is a bit of an understatement. And while we all try to read tips and tricks and find new strategies to have more retweets, I thought a road back to the basics of it all might help. And I asked myself: why do people retweet? And here’s a list of reasons I found:

  • they find the tweet funny
  • they’ve been through a similar situation – positive or negative. I should add here that when it’s a negative review, they tend to retweet more, compared to positive reviews of products and services
  • they are interested in the topic and their community shares the interest
  • they find your take on the matter unique and intriguing
  • they are your raving supporters and like to promote your work
  • they find it easier to add a quick comment to the retweet than post a longer comment on your blog
  • they return favors

And now let’s get the comment-party started! What about you? Why do you retweet? Why do you think your followers retweet your articles and news?

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