Guest post by Ben Johnson

When internet became popular, we heard people made millions online. When social media become popular, we heard it’s a new way of meeting people, establishing your credibility and increasing your sales. Just as people earlier wanted to make millions online after reading the success stories of others, the same way people now also want to utilize the power of online social networking to give a significant push to their business and enjoy financial freedom.

Why is Online Social Networking Popular?

Well, because it allows you to meet new people from around the world without even leaving your chair. You can talk to your potential clients, stay in touch with your existing customers, interact with new people, build your business image, create awareness about your products and you can do tons of other things as well.

One Important Thing to Remember:

However, this can’t be done overnight. You need to be patient and grow your business gradually and in a realistic way. Remember, businesses that succeeded via online social networking didn’t become successful in a day or two. Consequently, do not rush and ensure that you don’t ruin your reputation on social media by getting labeled as ‘spammer’.

Now, let’s discuss the top 5 ways to prosper in online social networking:

1. Communicate as a Human Being, Not Content Posting Machine:

Let’s say you are hanging out with some friends and having good time. But, what if one of your friends doesn’t participate in conversation and whenever he says something, it’s always about his business or products. The worst part is he is trying to convince you all to buy as well. Chances are you will stop communicating with him. See, when you send unwanted promotional messages to your network of friends online, you do the same thing. Thus, your network will find you irritating.

Don’t make yourself notorious as a spammer. First thing you need to do is to become familiar with your online network. Only then it will be appropriate to post your offers from time to time.

2. Take Part in Conversation and Listen to Your Friends:

Now, it’s time you start communicating with your network. For example, when someone shares their family photos, make sure that you view them and write nice comments. Social networking is all about caring and communicating. If you care about them, they will also take notice of you. So, get involved and start communicating.

3. Start Sharing:

Other than leaving your comments, you should also share nice and interesting stuff with your network. If people like funny videos in your network, then do not hesitate to share your videos with them. This way, you will invite them to communicate with you by leaving their comments.

4. Offer Help:

When you see that someone is asking a question, then you must not miss this great communication opportunity. Try to answer their question and offer good and valuable advice. This will help you win their trust and they will know that you are a caring person and not a spammer.

5. Promote Your Business and Products in a Nice Way:

After you get to know your network and manage to win their trust, you may now strategically promote your products and services. If you have built a good reputation, you will be surprised to see that your network will share your products with their friends as well. This will undoubtedly give you a huge exposure worldwide.

And Remember, Don’t Rush…

If you really want to succeed in online social networking, then you must not rush. Make progress gradually but effectively after taking into consideration all the powerful tips mentioned above.

About the author

Ben Johnson is the Alliance Manager at Logoinn, a custom logo design company. He writes about the effect of design on marketing and brand identity and helps small businesses find design solutions for effective marketing.

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