Guest post by Ben Johnson
Have you created a logo design for your business? If not, then you have got to get one. Why? Well, because your logo design gives your business a face. If you create a good looking logo, then your business will look really good. If you create a low quality design, then you will mess up the image of your company. So, it’s your logo design that can either mess up your business image completely or give it a dazzling identity.
To give a good-looking face to your business, you need to create an attractive logo. Once you create a dazzling identity, you will be able to win the trust of your market. How? Remember, your market won’t be able to meet you personally or see you physically – They will only see your logo and try to determine how reliable you are.
So, if your business has a pretty face (logo), you will create a pretty good impression.
Now…To give your business a dazzling identity with a top quality logo design, there are several elements you need to take into consideration to make it a success. Let’s discuss them:
Make Sure the Color Scheme is Relevant to Your Business
What does it mean? Your logo represents your business, so it must have the right colors to represent your business properly. For example, if you are creating a logo for a hospital, then its color scheme will be light and sober as compared to the color scheme of the logo of an entertainment company. So, you need to keep in view your business and audience before you finalize the color scheme.
Make Sure Your Logo Clearly Depicts the Mood of Your Business
Just like color schemes, this is also a very important element of your business logo. If you are designing a logo for charity, then you must consider the mood of such organizations and contributors. It will be wrong to have a clown in such a logo. So, you need to do some research and analyze your competitors first and then determine the layout of your logo design.
Make Sure it’s Simple and Memorable
Do you think that a complicated logo will make you look more professional? This is a totally wrong perception. Complexity has nothing to do with being professional. Simplicity always rocks and simple logos are always memorable. Do you think that Nike, Toyota, Honda and Target logos are complicated? No, they are not. They are simple and attractive logos and you need something similar too.
Make Sure Your Logo is Visually Appealing
Just as flowers attract bees, your logo should attract your target market. If it doesn’t look good, will anyone take notice of it? No, everyone will ignore it. So, to grab the attention of your market, you must work hard to create a visually appealing logo.
The bottom line is that you have got to seriously consider the elements mentioned above to create an attractive and top quality logo design and give your business a dazzling identity.
About the author
Ben Johnson is the Alliance Manager at Logoinn, a custom logo design company. He writes about the effect of design on marketing and brand identity and helps small businesses find design solutions for effective marketing.