Passion for food is something a lot of people share, regardless of gender, location or cultural background. We all need to occasionally indulge our taste buds and linger in the flavors of a delightful meal, alone or in the company of others. Following that passion to get people to write and share their thoughts on food and what it means to be cooked well is bound to turn into a quite interesting social media project.

Chef and No Reservations TV show host Anthony Bourdain has had this wonderful idea of a crowdsourced library of essays on food and launched the Medium Raw Challenge. People are faced with an apparently simple, yet rather complex question – Foodies: What does it mean to cook food well?. They write their essays and post them on the challenge website and hope to win the Special Added Prize of $10,000 to the Grand Prize Winner and have their writing included in Bourdain’s latest book, Medium Raw. Continue reading

Popularity: 1% [?]

Remember when we were little and were playing and we’d somehow end up locked on the outside? The other kids would ask us: “What’s the password?” and they would not let us come in unless we guessed it? Sometimes it would go on and on cause we had no idea what the password was…Well, back then it was funny!

Protecting your media section with a password? Not funny anymore! I have ran across several websites lately that had such a marvelous strategy, but this post reminded me of it and of my needing to address the issue.

First off, why on earth would you need such a password? We’re usually talking logos, hotel photos, press releases, company overview, management and team profiles. How exactly would these be misused. Continue reading

Popularity: 1% [?]

I have always had an interest in HR PR, that is the pr effort you put in to help out your Human Resources department to find the best employees and to communicate with existing staff in an effective way. When it comes to HR campaigns, it’s hard to see new stuff being pulled off. Most companies go to their overly tested job posting sites, wait for resumes to come in, then start reviewing and setting up interviews. Even the ads they post are somewhat standard and you rarely see a different approach.

That is why I’ve been so pleasantly surprised by Avira’s latest recruiting campaign. First, they have found a great way to reach potential employees. Not through job sites, but through their own product. After the update, there usually is a pop-up window letting users know what’s new at Avira – products, news, etc. The pop-up I noticed contained a job ad, and this happen a few times during several days. I thought it smart as it reached out to people who already liked the brand and if they had the required skills, would want to be part of the team that develops the product they love. Continue reading

Popularity: 2% [?]

It is great that Michelle Obama is advising US citizens to vacation in the Gulf. There are, in the end, thousands of miles of beaches that the oil has not touched yet. Getting involved in the effort to help local communities and the overall economy while still having a blast during your vacation is something to admire. An example to set that other will follow and make sure people are stronger than the oil spilt in their waters.

“It is vacation time.  Folks are looking for things to do with their kids, and this would be a great opportunity to do a few things — help this community, send a different message about the extent of the spill, and also think long term about how the rest of the country can help this economy and the folks down here,” Mrs. Obama said at the Panama City Welcome Center.

But is this PR move still brilliant when the Obamas themselves chose to vacation elsewhere, Maine to be precise? Isn’t taking your own advise proof that you believe in what you are saying and that you are also involved and doing, not just reciting PR speeches carefully crafted for you? Continue reading

Popularity: 1% [?]

Regardless of the line of business you’re in, you’re bound to run into a few customers who will put your patience and communication skills to test. Some need you to spend more time explaining what you’re doing than actually doing your job, others think they know your profession better than you do, some will take too long to respond when there’s an emergency at hand. But when it comes to public relations and nightmare customers, these are the ones we fear most.

1. The DIY customer

When something’s going on, why bother talking to the PR guy in your company or to the company you pay to handle such issues? Go ahead and make your own statements, release them and then have the people you initially ignored clean your mess. Think of the Cleavland Cavalier owner who decided a post attacking LeBron James was a good reaction to the player’s decision to choose another team. Continue reading

Popularity: 1% [?]