As you arleady know, a while ago I debuted on Everything PR and have since become one of their regular writers. It’s been fun and challenging and I’d like to keep you updated with what I’m posting there. So I decided the best way was a monthly roundup (along with the tweets and Facebook shares that annouce my new articles). Here’s what I’ve been up to this month, hope you enjoy it!

Coca Cola’s New Social Media Model: Going for the Kill
Coca Cola has revealed its new social media model. It is called the 4P model, namely reviewing, responding, recording and redirecting. There’s nothing quite revolutionary behind the fancy naming, but it is a tested, well documented, experiment and success backed model to help them accomplish marketing and sales goals.

Vocus Launches New Social Media Monitoring Tool
Vocus has released a new and improved version of its social media monitoring software, the Summer ‘10 Edition. The new application focuses on monitoring and analyzing the massive amounts of online information spread across blogs, forums, Twitter, LinkedIn and other online communities, identify and help engage key influencers.

Vocus acquired free PR service Help a Reporter Out (HARO)
Following a recent release of their social media monitoring software, Vocus announced they had acquired Help a Reporter Out (HARO), a free service connecting bloggers and journalists with their sources, mostly small businesses and entrepreneurs.

Norton Offers Online Protection to Parents and Children from Around the World

Security expert Symantec has expanded its Norton Online Family web service to cover 25 languages and thus offers parents from around the world the possibility to set browsing rules for their children, provide them a secure online experience and teach them about Internet safety.

Google News Creator Says Journalism Is Here to Stay
Google News creator says journalism is here to stay and identified key changes bound to occur in the next five years or so. Journalistic organizations will have to adapt to new trends and channles to stay relevant to their audiences.

Small Business, Great Dedication and an Even Bigger Heart
Meet Rachelle Lucas, innkeeper, blogger in love with breakfast recipes, cooking and travel, marathon runner and fund raiser for a center researching and treating cancer in children. A powerful inspirationand a great business managing and promoting lesson to follow.

PRFrame – New PR Tool for Mozilla Firefox
A new PR addon for Mozilla Firefox has just been released by BeFrame. PRFrame is said to be a useful tool for PR experts, beginners and all those generally curious about public relations. While the actual features are not clearly defined in the release annoucements, the browser tool might show some potential.

Toy Story 3’s big hit and the adult hijack of animation movies
The weekend brought a huge success to animation movie Toy Story 3 of hit maker Pixar, with big bucks being spent on seeing it. Adults, not children, were those most happy to see the new film, coming in larger numbers than children, the intended audiece of such productions.

CNN and Larry King Announce Telethon to Help Victims of BP Oil Spill
CNN’s Larry King Live to host telethon to raise money for victims of the BP oil spill. Numerous A-listers such as Justin Bieber, Ted Danson, Cameron Diaz, Randy Jackson, Robert Redford and many more will join the Disaster in the Gulf: How You Can Help special edition. Larry King joins the lines of stars helping out or blaming BP which include Kevin Costner, James Cameron, Lady Gaga and Corn to name only a few.

Kindle and Nook start price war on e-reader market
Kindle and Nook start cutting prices and the competition gets tougher on the e-reader market. E-reader makers, the much hyped about iPad and other gadgets with e-book reading functionalities want a piece of the sales.

Google rumored to launch music service
Google is rumored to be getting ready to launch a music downloading service that will be available online and on the Android OS. Revenge at Apple for making it blocking AdMob on iPhones or just a smart business move?

Bethenny Frankel – When Personal Brands Grow Stronger than the Real Housewives shows
Real Housewives of New York star Bethenny Frankel is said to be leaving the show due to the drama surrounding the current cast and star her own, Skinny & The City, produced Real Housewives brand owner Bravo. Following a similar trend, Kate Gosseling is moving past her divorce and ex hit show ‘Jon and Kate plus 8′ to be the center of two new shows.

Malware City – Fighting the Villains of the Online World
BitDefender’s MalwareCity.com is a quite unusual business blog, mixing anime and comic strips with IT security post and news, online freebies and the fun side of the social world. It is a rather effective method to use fun to raise awareness about real threats of the virtual world and to sell their products.

PRWeb getting ready to launch new website in July
Online news distribution service PRWeb will release a new website in July featuring a fresh look and feel and new PR tools and resources to help users get more visibility and leads.

Bing Entertainment – Less Time Searching, More Enjoying
Microsoft launched a new targeted search website, Bing Entertainment, focusing on finding and enjoying everything entertainment, from music and movies to video games and TV series. Bing Entertainment focuses on gaining new users and keeping them longer on their site, while also getting more market share from rival Google.

Smart Phones Apps Drive Increase in Map usage on the US Mobile Market
Digital data measurement expert comScore released a study showing phone apps drive maps adoption and usage on the US mobile market. With a 14% share of the entire mobile market, phone maps are accessed by 33.5 million people, mostly via apps and while driving their cars.

Kellogg’s explains massive cereal recall
A couple of days after the massive recall of 28 million cereal boxes, Kellogg’s issued a press statement explaining the withdrawn products did not meet quality standards, but did not contain health threatening substances. While some consumers did experience nausea, vomiting and other such symptoms, they were caused by the off taste and smell of the cerials, not by potentially harmful components in the product or its packaging.

New Harry Potter Trailer Announces the End of Our Favorite Wizarding Adventures (Video)
A thrilling, entertaining and dark trailer to Harry Potter and the Deathly Hollows announces the last part of one of the most famous wizardry stories that we have been following closely for years. The final JK Rowling book of the Harry Potter series will power two movies to be released this year and in 2011.

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