Guest post by Claire Williams

There’s been a lot said about the power of social networking online in recent years and it is an excellent tool for connecting with new people and promoting your personal brand.  But I’m interested in the ways online networking can interact with real, offline events to the benefit of both, especially in the case of event organizers and attendees.

For organisers, social networking opens up a new world of promotional opportunities and chance to ensure that all attendees have an excellent time at their event.  For attendees, interacting with an event’s online networking can help them feel more at ease and get more out of the day.

So here’s how organisers and attendees can use social networks to get the most out of the event. Continue reading

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When answering a customer support enquiry, when replying a reporter’s email or a fan’s request, when simply sending out a sales offer, anticipating the next move you need to make to help the customer is the secret to your impressive success.  You need to be able to predict what their next question will be and reply to it before they actually ask it.

Let’s consider a few examples to better support my statement: anticipating questions is a PR superpower and by extension a business superpower. Continue reading

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What I think you shouldn’t have missed last week…

There is no better way to start the week then reading last week’s best business, marketing and PR pieces! So let’s kick this week off with a few reading recommendations!

Guest blogger Lena West explores The Unfortunate Burden of Poor Social Media Examples on LipSticking, discussing how bad examples seem to weigh a lot more than the overwhelmingly numerous good examples of businesses using social media.

Do you know what the difference between reach, outreach and reaching out is? Liz Strauss explains it in a great piece, stressing the importance of reaching out and connecting with someone, building a valuable relationship.

Once again proving there are things to be learned and to be successfully applied to your business virtually anywhere, Karen Swim shares 5 Sweet Business Lessons from the Cake Boss. Continue reading

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Are you a great researcher with eye for creative photos? Can you write smart and catchy taglines to match those photos and turn them into great ads? Noodle, a site dedicated to helping students find the perfect fit for a college or other classes or education programmes they might be interested in, challenges you to test your skills. All you have to do is join their contest at Prova.fm, find great photos and write matching captions to win up to 10,000 USD. Continue reading

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What I think you shouldn’t have missed last week…

It’s been a rich week in the online world in what usefull business, PR and Marketing tips are involved. Here are a few must reads for you to kick start the week with:

Lip-sticking blog’s guest writer Chloe Spencer explains Why Teens Are Addicted to Facebook.

A scandal raising once again well known issues – is the media biased? how far should you go when a journalist has published something partially true about yourself? are journalists in the business of half-truths? Oracle CEO to Fortune Reporter: ‘Hey Jerk…your job is telling half-truths’ via PR Newswire. Continue reading

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