The Expendables, a movie long awaited by many fans of the action genre and the action stars it features, has just hit the theaters and topped this weekend box office, cashing 36 million US dollars this weekend. For a film that got harsh reviews from everyone, the numbers tell a different story: people actually wanted to see it. And post-movie watching comments show they thoroughly enjoy it.

Why is the movie such a smashing success? The story has nothing really special and is not very thick either. The plot description on IMDb says it all: “A team of mercenaries head to South America on a mission to overthrow a dictator.” It’s an 80 million dollars movie in which all funds were spent on getting some once god-like action stars, some that are still on the wave of success and to orchestrate explosions, fights and lots of gun shooting. Continue reading

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Guest post by Derek Vaughan

Having been involved with PR since the days before new media, I have made numerous adjustments to my PR strategies to maximize the impact of my news releases in the digital era. Unfortunately, I have also seen many ”old school” agencies and PR experts who have overlooked these critical elements of the modern digital news release. Here’s a bit of what I believe they may be missing.

1. Using keywords in the headline

To anyone who’s ever used Google news or a blog post to gain website traffic, the need to have well targeted keywords in your titles is obvious. Search engines (including specialty search like Google News) automatically look through online content and begin with the headline or title of a piece to determine the overall category for the content and the search terms that may trigger that content to appear. Continue reading

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