Getting your website some exposure can be one of the hardest things to do, especially when you are first starting out. Getting traffic to your website revolves around a lot of different things, like making sure you have great on-site SEO and a website that has great value to begin with. Once you have these two basic (but sometimes very difficult to accomplish) things in order, the next step to gaining more traffic involves link building – which means generating a lot of back-links, meaning links that are on someone else’s site and lead to yours. Google recognizes back-links as one of the biggest key ingredients to ranking a website and the more you have the better your website will rank in Google’s search engine.
So how do you get quality back-links?
Obviously some back-links are worth more weight in Google’s eyes than others. If you’re a beginner in the website industry, then you have probably done your fair share of “how to get back-links” research. There are a ton of good ways to get back-links out there – some work and some don’t. Places people usually start are link directories and article directories, which are always good to have in your link building plan, but will not get you very far unless you pick out some great link directories and do a humongous article directory campaign.
The best and most effective way to get back-links when you are first starting out is by building relationships with other website owners out there. Building relationships with other websites can benefit you in all sorts of different ways, and one really cool thing about running your own website is that each and every site out there is very unique, each and every one requires very different processes when it comes to developing it and each one also calls for building unique different types of relationships on the web.
How do You Develop These Relationships?
I’ve always said link building is like public relations on the internet, but building these relationships is much more useful then for just link building (that is usually only the beginning stage). Creating relationships on the web will benefit your business or website in so many different ways and you will be able to do things with the help of others that you were not able to do before. Building up relationships on the web is like building up resources and you will be able to turn your simple website into an authority website by doing so.
Starting out is the hardest part. A good way to start link building is guest posting. Guest posting requires you to write an article on somebody else’s website that will link back to your site, just like this post right here. It is a great way to do link building and is one of the closest ways you can get to a “natural link” (at least in the eyes of google) as possible. Creating your own blog that you can use for great and unique content that focuses more on people rather than search engines is also good for building relationships and hiring content writers is a great way to get a lot of good content created at a fast pace.
Another good way to get your online relationships rolling is to join forums that are directly and indirectly related to your website niche. Forums can be a great place to not only build relationships and connections, but to find work for yourself or find it from others! There are a lot of good forums on the internet for all sorts of niches, and getting involved would be a smart thing to do.
Obviously Facebooking and Twitter are going to be here for a while. Instead of using them for SPAM and stuff that no one is ever going to read or find useful, try to keep it interesting and unique on there. Use it as a tool for providing information that actually counts and you will find that it will actually start working for you as well. The internet is just like the offline world – it’s all about relationships!
About the author
Philip Rudy works for ContentCustoms.com, a website that provides article writing services.