What’s in a Name? Everything!
A five-part series on online branding for businesses by Ryan Chaffin
1. What’s in a Name? Everything
2. SEO: Marketing in the New Millennium
3. PPC as a Model of Smart Advertising
4. Social Media: Highly Accessible Advertising
5. Freshening Up: Maintaining Your Brand Image
New business owners, take heed! You are embarking on an adventure that may take you to unexpected places. The life of a business owner can be chaotic but it is, ultimately, satisfying when you can look at your body of work and see a job well done. But let’s not get ahead of ourselves. All good business ventures begin with an idea, one little spark of inspiration that leads down a road of discovery and invention. Chances are, if you have recognized an untapped product idea, that you have also recognized the need for properly branding your company online. You may have a great product, but the success of your business rests solely on the branding of your services. It is as simple as that. Continue reading
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