The hybrid of watching videos and reading emails, arguably the two biggest ways to spend time on the Internet, seems like a match made in heaven. After all, what’s not to love about combining these two powerful means of communication? And video email is on the rise. What was once a tech-lover fantasy may now be a blossoming reality for the masses. This is thanks to both creative applications of old technologies and some emerging technologies.
Click-on-This: The Classic Approach
YouTube became popular because countless people sent emails to all their friends with links to funny videos. These simple links take people to a video site where the content is played. Revolutionary, right?
How to Use Video Links
There are several great tips you can use when following the traditional method of sharing videos.
1) Link using a picture. Instead of linking text, link an image that’s relevant to the video in question. This is shown to significantly improve click-through.
2) Use a call to action. Rather than simply providing a link, use phrasing such as “click here to see our product in action.” Do this even if you’re linking with an image.
3) Explain the relevance and value. Prior to dropping the link, let people know why it’s worthwhile to watch.
Animated Gifs: They’re Not Just for Forum Signatures Anymore
It’s nearly impossible to imagine that these disreputable animations would have anything to offer a new web trend–proof that reality sometimes exceeds our imagination. Big names in marketing like Chad White, Anna Yeaman, and Justin Foster all contributed to the recognition of what has been named “animated image video.”
While these moving images are lacking in sound, animated gifs, nonetheless, make for an excellent presentation. The technology for making high quality images with this medium has progressed with time, and the end result is a great marketing tool.
How to Use Animated Image Videos
There are many types of software that can allow you to create animated gifs, and some of them are even free to use. The more professional software types (such as the Adobe Creative Suite) are also pricey, but do come with a free trial. Once created, these images can be embedded into emails and sent out. The only real downfall is that some email hosting groups block images, which includes your mini-video.
Embedding: Why Videos Will Take Over Emailing
The new horizon of video emailing is embedding videos directly into the message itself. Big breakthroughs from third-party companies, who are now pitching their video mail products to the email hosting industry leaders, seem imminent. In the meantime, Google has released a quick solution for watching videos directly from your inbox.
How to Use Video Embedding
To use Gmail’s option, simply sending a linked video based in YouTube is sufficient. Once available as a labs feature, Gmail now allows all users to play videos while reading the message itself.
Video emailing has seemed inevitable for a long time. While there are certainly still kinks to work out in current video mail systems, solutions and new functionality are just around the bend.