Tracking and calculating the analytics around links on Twitter can be exhaustive — Stats Squared wants to be the tool you turn to for such requests. For the industries that depend on Twitter as a vertical to develop conversation, page views and closed transactions, links can be the most important thing to their clients bottom line.
Stats Squared can be defined in one word: simplicity. They carry that message throught their website and communications as explained her by co-founder Brandon Corbin in their Startup Weekend Battle video: “Stats Squared is a tool to help people with multiple Twitter accounts be able to effectively see what’s going on in one simple to use interface.” Marketing, advertising and social media consultants can have anywhere from 5-20 accounts they are currently managing. That in and of itself can be a near impossible task to track all of the data efficiently. “All we are doing is being able to take that view, condense it into a single frame, and you can get to all of this data in about 5 seconds,” says Brandon.
- add URL shortners it supports
- improve history records for links
- add a search component
- more metrics, more data
- natural language attached to links
- re-tweet (RT) effectiveness
- CTR best of lists around topic or industry