Writing and Receiving Testimonials, How and Why
Guest post by Terra L. Fletcher
If you say you’re great, you’re bragging. If someone else says you’re great, it’s fact.
Testimonials have the power to overcome objections, reduce bias, and persuade prospects to buy. Business people should get in the habit of writing testimonials whenever they have a highly positive business experience. It fosters strong relationships, trust, and positions you as a reliable reference.
What is a testimonial? A testimonial should be a verbal or written before-and-after picture. It should clearly paint in the mind of readers or listeners why they might want to do business with the company you acclaim. Continue reading
Popularity: 1% [?]
