Guest post by Selena Narayanasamy

Writing a catchy jingle can be fun, but it’s not easy. Knowing how to make that one 30 second song that engages an audience to commit it to memory is more science than art form.

The most popular jingles have tricks that make their song one that gets hummed around the office. Let’s examine 6 iconic jingles, and the secrets of their success.

1. Fanta “Wanta Fanta?”

Lesson: Repetition

Those lovely Fantana ladies have the right idea. A good jingle makes sure the audience knows the name of the product. The Fanta commercial mentions the product name constantly. If the audience doesn’t know the name, something is wrong. Continue reading

Popularity: 3% [?]

I am happy to announce that the guide to twitter that you’ve heard about in the past couple of months on my Twitter stream or on Faebook is out! The Social Media Newbie’s Guide to Twitter for Businesses ebook, a simple guide to get businesses and individuals with a business focus started on Twitter, has just been launched!

The reason for deciding to focus on such an ebook was that while Twitter kept growing and more and more businesses created accounts and started blasting out 140 character messages, the result-free efforts were astonishing. Many people still fail to understand Twitter and their presence is more of a reflex, the adoption of a cool trend, than a thought out, carefully planned business strategy.

While I was pondering over the actual need of such a business guide, I noticed that a few articles debating Twitter-related themes became extremely popular, showing a genuine interest in quality information on getting the best out of the microblogging platform. So I powered my writing mode and completed this project, accepting the challenge of publishing my first business ebook Continue reading

Popularity: 1% [?]

One of the finesse tactics of PR is to know when to shut up. It might seem like a company’s PR team has to always reply to each statement made about them, but that’s not true. Rumors, pretend-news from sources with no credibility, these require no reply whatsoever, as an official company statement would just validate them and point other more relevant sources to the up to then false problem.

Another case just popped out while browsing the TechCrunch feed today. What started like an observation about numbers of Twitter followers of AT&T and Verizon turned into a cat fight of acid remarks from both companies. As the Techcrunch author pointed out, the fact that the two companies responded was quite a surprise. In today’s Twitter exchange, silence was a smarter move for both companies. Now they either look like frustrated old ladies fighting over their picked fences or like small children poking each other, pointing fingers and laughing. Continue reading

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Guest post by Jayson Jones

Of the many blogs that pop into existence (at the rate, in fact, of one blog per second), the vast majority are a form of “personal space.” These intentionally personal blogs are a sort of online journal, more about having a sense of territory than of really developing a following. However, for those who care about having a truly successful blog, the focus must shift to accommodate one group, and one group only: the users.

There are plenty of things you can do to make your site better for visitors; you can get an online web design degree, look up everything you can find on successful blog designing, or better yet follow these five simple tips that will help improve user experience on your blog.

1. Streamline Everything

On most blogs, there are links, pictures, design elements, advertisements, and just about everything else you could imagine, all littering the site haphazardly. Not only is this unattractive, but it’s nearly impossible to navigate through. Continue reading

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One of the methods of attracting more followers on Twitter is to make a bold and easily noticeable statement that you follow back. It’s that little extra added to the profile description that might seem like a good idea, but really isn’t. Why? Because of how it makes you look!

First, it says you’re in the habit of following spammers. Because there are spammers adding you to their followed list every day and saying you follow everyone back (automatically or not) will just draw more to you. As everyone fears spammers, your embracing them might trigger the spamming flag in some people’s minds when analyzing you as a person they might follow. Continue reading

Popularity: 2% [?]