Archive for April, 2011

Twitter Replies Should Not Be Aimless and Random

One of the not so new Twitter spamming techniques is to add a Twitter username before your worthless message. So instead of “Check out X website”, we have “@username Check out X website”. Of course, X website can be easily replaced with whatever service, product or job offering. Apply the same technique for hundreds and hundreds of users from your spammy Twitter account that follows no one and has a couple of followers and maybe some of the people you reach are actually interested and will click your link.

While this might work in some accidental cases, it will take quite the same amount of time to search for people actually interested in what you’re selling and send them the replies. If you can do that after following and getting to know them, even better. Of course, your Twitter account should be about more than @replies to those you follow, but that’s another side of the story. Continue reading

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Britain to Set up Rapid Response Office to Counter 2012 Olympics Negativity

Britain’s Foreign Office and their law makers are taking the 2012 Olympics they will host very seriously and proving it’s never too early to start thinking of possible crises and how to manage them. In preparation for the Olympic Games to be held in London, officials think it wise to set up a “rapid response unit” to rebuff or correct negative stories that could damage the UK’s reputation.

This piece of news comes after a Foreign Affairs Committee report about the initial promotional campaign run by the Foreign Office, which show it’s not inclusive enough.

“Experience seems to show that too many national messages at events such as this tend to muddy the waters,” said the Chairman of the Committee, Richard Ottaway MP. “We should refer back to our original bid, that London is an open and welcoming city, and that the UK is a diverse, inclusive and friendly country. Or, in a word, that both London and the UK are generous.” Continue reading

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Don’t Say Your Customer Has Bad Taste

Today, a very cold and icy day, I met my friend Loredana Pascal at a down town cafe I usually like a lot. Mostly because of the menu, not their service. I was so happy to finally see her as work, life and other minor details meddled in our plans and it had been a while. I got there first and as I was pretty much frozen, so my first thought way hot chocolate!

Hot chocolate, the right choice! Only I love white hot chocolate and not all cafes or coffee shops have it. The cafe in question has it most of the times, one of the reasons for me choosing them :) So I ordered it! By the time Loredana arrived, a couple of minutes later, I had drunk half of it. She wanted the same thing and ordered it. The waitress told her, not before giving me a look that said “You’re a total freak for drinking that!”, how the traditional hot chocolate is much better!  Loredana still went for the white one… Continue reading

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