A little while ago, Mirror Communications started working with a new client – SMLSD. While it was a technology company, so pretty much down our alley, SMLSD is also doing something we have never promoted before – mobile applications. They develop apps and games for iOS and Android platforms, pretty much the coolest stuff you’d run across on your iPhone, iPad, iPod Touch or Android-powered smartphone.

While handling their online corporate communications, we were also glad to take on the challenge of engaging a vibrant gaming community, players of The Cartel, a popular iOS MMORPG game. Massively Multiplayer Online Role Playing Game, for those of you who are less geeky and less of a World of Warcraft fan than I am. Continue reading

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Before we start, happy Easter/Passover everyone! Hope you are enjoying a great little break with family and friends.

A virtual press room or press section is a must for any business website. The exceptions are few, as in most cases, such a segment of your website is what gives you credibility while also being a quick way for people to find out more about you and what you have been doing lately.

To make it clear why such a section is important, let’s first list what a virtual press room should contain: Continue reading

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I am not a big fan of the act of selling, simply because I am not really sure I actually can be good at it. I can promote a product, a service, put it in the best light and show its benefits to potential buyers, but somehow I see that as pre-sales at best. I am a PR professional and for the longest time I thought having my work being measured in sales was crazy. First of all, there was no easily traceable direct link between my work and sales. And if I said what I did led to sales, the sales people might jump in and say I was wrong, it was their achievement.  I later realized my work actually did help boost sales, although not always directly.

I have seen a lot of conversations between PR pros about measurement. And there are tons of approaches to be taken. But in the eye of the client, it all comes down to sales. You can use whatever measurement you want, if they don’t feel you’re helping their sales, they will look for someone else. Fair? Debatable. True? You bet! Should it scare us? Not really! Continue reading

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About 30 seconds. That’s how long it takes for a reader or journalist to decide if your press release is worth their time. And that’s of course an average! In other cases they get bored after 15 seconds. Unfortunately, it’s often not about the quality of the story you’re sending over email or publishing online. It is more often about the information overload we have to deal with everyday.

Hundreds and hundreds or emails, articles and newsletters are received by journalists, employees and business owners every day. For the unlucky ones, it’s thousands, including the 20-30% of it that’s spam managing to trick their filters. Getting 30 seconds of someone’s time is a privilege and you need to make the best out of it. If you succeed, they they will spend an additional minute on your news release and maybe decide to write about it or buy your product. Continue reading

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Guest post by the Workbooks team

Having accurate records of communications with your clients is vital for any business. Networking, marketing, sales and retention of clients all rely heavily on the ability to easily recall and check on previous interactions. Some of the best tools on the market today that can be used to track and analyse communications and interactions with clients are web-based Customer Relationship Management (CRM) software packages.

What is Customer Relationship Management?

Customer Relationship Management is a strategy for managing your company or business’s communications and interactions with customers and potential customers. Various Customer Relationship Management software packages are available that provide tracking, organization and analysis of various business processes, including marketing, sales, customer service and technical support. Web-based CRM software is especially popular as it provides unparalleled flexibility and accessibility to the software for employees and business owners alike. Continue reading

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