Social media comes with the endless debate about numbers, which matter and which don’t. It does not matter how many people follow/friend you or subscribe to your feed, it does not matter how many visit your site, what matters is what they do. Who cares you have 30,000 followers if only 2 ever retweeted your stuff? Numbers can be bought, they hold no value.

You’ve heard all this before. But apart from the obvious, in-your-face truth - 5000 followers that RT you constantly and answer your questions, ask for your help, turn into leads and buy your products are certainly more valuable than 10,000 passive ones – when did these statements become about envy? When did the sour grapes replace thorough analysis and measurement? Continue reading

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Social media is the place where you always get a live, personal experience of what’s the right and wrong way to do things. Each new site has its tools and services which are misused more often that not. Take Facebook for example! There is a right way to fill in a profile, a right way to post on your wall, a right way to post on someone else’s wall, a way to friend people and a right way to interact with your social connections. There’s of course the less rare to spot wrong way of doing all that. But the thing that kept ticking me off recently is photo tagging.

There is this not so new habit of uploading an irrelevant photo that some might find funny or endearing or just different. But then comes the ugly part – in an attempt to get attention from your contacts, you start tagging everyone you are “friends” with to get them to visit your profile. They are not in the picture, most are not even interested in the photo topic. Part of the people you tag will come by and comment. Which results in a notification flood to the inbox of those who couldn’t care less about your photo.  Continue reading

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I am extremely glad to announce that the Words of a Broken Mirror PR and Marketing blog is now featured in Alltop, the RSS aggregator that keeps many of us informed about everything going on in the world, offline or online. My articles and those of Words of a Broken Mirror’s guest posters are now  part of Alltop’s selection of the very best in public relations.

Thank you all for stopping by to read my articles, comment, share them on Twitter and Facebook! I appreciate every single visit to this blog and I hope I have been able to convey that feeling to you.

I promise not to let this new recognition of my hard work on the blog to get to my head and to keep publishing useful PR and marketing advice as often as possible. Thank you again for the ongoing support in the past few years and see you in the comment section of my next article!

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Google’s long awaited social network project, Google+, has been recently released to lucky few, while the rest of the world willing to try the “not Facebook but like Facebook” new kid on the social front are bound to wait. While in most cases restricting your beta release to a restricted group might be a bad idea, in Google’s case it seems to be working great.

Browsing my Google Reader today (yes, my online life is completely dependant on Google), I saw a quite a lot of stories on how to get invites faster, news roundups including the Google announcement, reviews, good or bad, and everything in between. While some proclaim Google+ another failure at getting the social concepts right from the search giant, others are already focusing on the features and how to leverage this new networking channel. Bottom line, the Google+ project keeps getting lots of coverage.  Continue reading

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