CEOs are fired or forced to resign. It happens, as in business, as well as in private life, some relationships are not bound to last forever. Even Steve Jobs, who will always be one of the archetypes for CEOs for a long time from now, severed his connections with Apple at a certain point.

Being fired or having rumors spread about having been forced to leave a company is a crisis for a professional’s personal brand. Other potential employers will be influenced by some other player’s decision to fire their CEO and not want to hire that very same person to lead their company. So how one handles their personal brand while and after being fired is not something that should be taken lightly.

I had a conversation on this topic with a CEO that left a tech company very suddenly, and the details of the event were never fully talked about. At least not in the open! The person in question was commenting on the Yahoo – Carol Bartz breakup and said that was the way to do it: let everyone know what’s going on instead of protecting the interests of a company that just got rid or you. I asked why they had taken a different approach and the answer was that immediately after the event, they were unable to separate their own interests from those of the former employer.  Continue reading

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Guest post by Susan Daniels

When most people think of blogging, they don’t conjure up images of brand blogging. However, even Coca-cola has a blog to further empower its brand. Brand blogging helps your business out in two ways: it gives your customers a sense of community and it allows you to gain greater online visibility.

But starting a brand blog doesn’t simply mean writing an article every couple of days or so. To make your brand’s blog successful you need to incorporate the following into your every day posting: Continue reading

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We are extremely proud that Mirror Communications‘ client CoSoSys, a developer of endpoint security, device control and data loss prevention solutions, has been included in this year’s edition of Deloitte’s 2011 Technology FAST 50 top for Central Europe. CoSoSys is now part of a prestigious and very competitive list, where a technology company’s intellectual property and the subsequent revenue growth are evaluated and rewarded.

Deloitte’s FAST 50 not only rewards innovation and major contributions to the technology market. It also shows the world how intellectual property actually generates business growth, as the companies ranked have an impressive year to year revenue growth. The growth rate is not the only factor, there is a minimum revenue required to make the list and the chunk of budget invested in research and development is also important.

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Guest post by Susan Daniels

Social media is an integral part of any PR efforts. We all know the importance of having multiple social media accounts, and why we should be Tweeting and posting everyday to maintain good online standing.

But what do you do when Tweeting or posting to Facebook fails? How do you manage the masses and save your business when an inappropriate Tweet or post hits the web? A social media PR fail can ruin a business, but that doesn’t mean it has to ruin yours. By integrating the following 10-Step program you can be on the positive road to recovery in no time:

1. Admit You Are Powerless

Once you click submit, there is nothing you can do about it. Instead of frantically trying to devise some mastermind way to crash the internet or trying to buy the best SEO software to bury your FAIL deep, simply accept the social media PR FAIL you have just created.

2. Admit Your Fault

Once you realize that you have done something wrong, you need to figure out what type of social media disaster you have created. Continue reading

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Public relations is not always an easy-peasy walk through the bark. A lot of times getting results from a PR campaign involves a lot of effort: thinking it through, brainstorming, drafting and then reviewing everything you need, choosing the right channels to communicate, reaching out to the media, bloggers, fans, evangelists, friends and partners, monitoring and measuring your progress, fine-tuning and starting again, right from the beginning.

It takes time and resources to make PR efforts work for a certain company, person, non profit or cause. But there are also times when an opportunity to make your story known just lands on your lap. An interview request , an invitation to speak at a conference, a friendly request to take part in a high profile online debate. Everyone would smile and cheer just thinking of such a possibility. But the reality is, a lot of companies just don’t find the time to make the most out of these opportunities.  Continue reading

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