Guest post by Mihaela Lica Butler
In developing your communications methods and network, there’s no doubt you’ve been faced with the dilemma, “To what extent do we try and automate the process?” As technology progresses, the fine line between human mechanics and digital automation sometimes becomes blurred. And then a great chasm between them presents itself – your message lost to overdone mechanization.
Any communicator simply has to automate aspects of their marketing and outreach efforts, but the balance between personal resource and marketing machinery has to be maintained. You have already experienced this, the first time an incensed reporter for the New York Times flamed you or an account exec, the last time a client’s message was tossed aside offhand.
The infographic below from HubSpot, may re-acquaint you with a balance any company should employ.
Understanding Marketing Automation
New leads, the two way conversation in the new digital age, straight out selling, it’s crucial to know when and where, how much, you can employ mechanized marketing techniques and tools. As we said, you already know this. For more information about “messaging” and the new marketing method, you may also want to read this post on integrated marketing, or consulting the publications at ELOQUA on mechanize marketing strategies.
About the author
Mihaela Lica Butler is an experienced PR professional, senior partner and founder of Pamil Visions PR. She writes about the latest in the PR field at Everything PR and is a widely cited authority on search engine optimization and public relations issues (BBC News, Force for Good, Reuters, Al Jazeera and others). She also occasionally writes for SitePoint, Search Engine Journal, and other online publications. To stay in touch with her latest work, follow heron Twitter.