First of all, Happy New Year to you all 😀 Hope 2012 is just as you have imagined it to be and then some! Now it’s back to business..
A while back I told a good friend of mine selling career and business related products and services that December will be an awesome month for him. He’d sell more, a lot more than in the previous months. He did not believe me, not entirely. He then told me December had been an amazingly pleasant surprise.
The truth is I drew a very obvious conclusion. Whenever a year ends and a new one starts, we start reviewing our lives and somehow see the negatives, then decide to do something about it. We start working on our resumes in December, we start planning, in our head or on paper, we buy products and services to help us achieve our goals, from business to weight loss and so on.
I suspect the seasonal extended family reunions play a decisive part, that’s why most of our planning effort happens between Christmas and New Year’s Eve! We go to face our loved ones who somehow are our biggest critics as well, tell them about our lives and have them point out where we went wrong. Or they don’t, but they start talking about their accomplishments and all we have to do is compare notes and figure where we need to improve.
I believe there is nothing wrong with using whatever it takes to motivate ourselves. The problem is we plan and buy in December, start pushing hard in January, and by February we’ve already allowed ourselves to tone it down and take it easy, we’ve already found ways to accept the reality of our life instead of trying to change it. Things might pick up some speed around our birthday, whenever that is, but then we wait for Christmas again to find motivation to go on with our plans.
What’s wrong with new year resolutions is that we should not use holidays and the generally accepted calendar to boost our efforts and decide what our lives should be like. It applies to our personal lives, our careers and our businesses. We should always work on improving everything about us, on getting where we want to be.
Here’s the skinny – your business needs to thrive all year long. Your business needs to be on the leading edge all year long. Your business should be launching new ideas and new projects throughout the year. You can time them to specific holidays, if you like, or specific calendar events. But, don’t plan them according to an ‘end’ or a ‘beginning.’
Today is a beginning. It presents overwhelming opportunity to wow your clients/customers. Tomorrow will be the same. Monday will land on your desk and do the same. The only similarity in them is… that they are all open to creative ideas that will make your customers stand up and cheer.
If you need an end and a fresh start to motivate you, try to do that every morning, or every week, or even every month. Don’t let the December-powered January fever fade away! And try to decide for yourselves what your lives should be or where your business should be a an hour, a day, a month, a year from now! Just keep at it and start fresh every day.
There is absolutely nothing wrong with wanting more. We should appreciate what we have, but wanting more and better is not such a character flaw. We actually all do it: we want to travel more, run faster or further, get more clients, sell more products, touch more people with our words and so on.
What will you do today to achieve your goals?