Guest post by Mihaela Lica Butler

One of the most important components of your PR strategy has to be reputation management. Your business and personal success depend by and large on public perception. Reputation is the essence of who or what a business or person is.

Unfortunately for the SME or even some corporate decision makers, not much information exists in simplistic form, there are no real “simple guides to reputation management.” But, the infographic below, provided by KBDS Digital Marketing , does a nice job outlining some do and don’t practices and possible remedies for negatives. An old Chinese proverb roughly states:

“Don’t consider your reputation and you may do anything you like.”



Graphic Courtesy of KBSD Digital Agency

Maybe the most valuable lesson that can be “re-learned” from this graphic is how companies and individuals can get a “so called” exterior vision. Judging for yourself the quantitative view of your reputation may lead to a filtered view. Seeking the advice and feedback of others in your network, even expanding your network for the purpose, can help your reputation in the short and long term. No matter what methods you employ though, it is crucial to listen and respond when customers speak. The social revolution just empowered billions, but it can empower you too.

About the author
Mihaela Lica Butler is an experienced PR professional, senior partner and founder of Pamil Visions PR. She writes about the latest in the PR field at Everything PR and is a widely cited authority on search engine optimization and public relations issues (BBC News, Force for Good, Reuters, Al Jazeera and others). She also occasionally writes for SitePoint, Search Engine Journal, and other online publications. To stay in touch with her latest work, follow her on Twitter.

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