BlueGlass Interactive has recently acquired Voltier Digital, a content marketing company specializing in infographics production and data visualization. We all knew infographics and visual aids used to deliver a certain message were becoming more and more popular, but this recent acquisition by BlueGlass to support their strategy to boost their digital offering once again proves this type of products will play a key role in overall content marketing strategy and production.
BlueGlass Interactive, Inc. an Internet marketing company focusing on social media marketing and search engine optimization, will integrate Voltier Digital into their operation, thus expanding their marketing capabilities. All Voltier Digital employees will join BlueGlass and Voltier’s three founders will hold senior roles on BlueGlass’ production and marketing teams.
“It’s hard to express how excited our team is about joining BlueGlass,” said Nicholas Santillo, CEO of Voltier Digital. “We have watched the impressive trajectory BlueGlass has taken since its inception and we are eager to add our team’s experience to an already stellar group of Internet marketing visionaries.”
BlueGlass Interactive Co-founder Chris Winfield described the move as strategic:
“I first started working with the team at Voltier in 2007 and I have always been amazed at their ability to constantly innovate and stay at the forefront of the inbound marketing industry. The need for companies to implement and execute effective content marketing strategies is constantly increasing, so we are thrilled to have one of the leaders in this space become a part of BlueGlass.”
The move is indeed strategic for BlueGlass, as they tap into a content marketing field that is bound to drive more sales in 2012 and more so in the years to come. The acquisition and the value they put on infographic production is confirmed by recent studies, such as the results published by the Custom Content Council, showing more than 75% of US corporate marketers say they are aggressively (16%) or moderately (62%) shifting spending from traditional marketing to branded-content marketing.
We are already seeing the high use of data visualization products and their high potential of going viral – infographics have become a welcome and powerful addition to most blog posts, press releases, research results articles and pretty much any type of content published online. Why they work so well? They are fun and colorful and explain in an easy, fact centered and easy to remember way the issue they focus on. And social media users love to share them – no matter what field they tap into, they take sometimes boring or complicated issues and make them fun and engaging.
Have you already included infographics in your content marketing strategy? Were you pleased with the results?