New Real-Time Social Media Translation Service for Multilingual Marketing and PR

By Alina Popescu on May 17th, 2012 in PR & Marketing, Social Media & Communities

With billions of social media users worldwide, it is no surprise that 93% of marketers use social networks to promote their business and services. As most companies end up targeting the global market with the help of the Internet, their needs for multilingual and multicultural marketing and public relations follow a constantly growing trend. SociaLingo by ComTranslations was created to answer those marketing needs – it offer real-time social media translations in over 140 languages.

SociaLingo allows you to engage potential and existing customers regardless of the language they speak, reducing tremendously the difficulties in promoting products and services arising from speaking different languages.

“While businesses may be actively engaging in social media, unless they are participating across a wide spectrum of languages, they are missing the boat. An estimated 50% of social media users communicate in languages other than English. This is where SociaLingo comes in, offering businesses a near real-time translation solution, available in over 140 languages,” explained Carlos Garcia, ComTranslations CEO.

Facebook, Google+, Twitter, LinkedIn, YouTube are only the most popular of the social media channels supported by SociaLingo. Using the services, companies create the right messages for the social media channels, choose the languages they want them translated into and then sit by while they are being translated and posted on social networks by a team of native translators. Replacing automatic translation services, such as Google Translate, with human translators, offers a better accuracy and adaptation to cultural aspects of a company’s communication.

Multicultural social media marketing is something any company looking to target more than one country needs to consider.  Having their communication strategy adapted and their messages localized to reach each targeted audience in their native tongue is indeed an important advantage.

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This post has 2 comments

  • Fiona
    May 25th, 2012

    It really depends on what you want to accomplish and how quickly. If you are a do it yourself kind of person the cost is very inexpensive, but building your social network may be very time intensive. If you want to hire a firm you could expect to pay a few hundred dollars a month for the basics, setting up social media accounts at numerous sites and monitoring your presence to thousands a month if you want a complete hands-off approach where everything is set up, linked together, monitored and updated on a regular basis. You know the saying, you get what you pay for.
    Fiona´s last [type] ..Pick up does not always have to be super flashy

  • Alina Popescu
    May 25th, 2012

    Fiona, you are right, but the DIY method does not work as well if you want to have a social media presence on multiple channels and in multiple languages. Unless you have offices around the globe and have a person to handle social media in each of them, it might get to be a time swallowing chore.

    As for outsourcing Social Media efforts, you are right, you can get an agency to just help out with overall strategy and point you in the right way, or you can delegate everything to them and worry about growing your business. Sometimes, the price does not indicate the value, but the extent of the service provided. For some companies, if they have the personnel to tackle social media marketing tasks, it makes sense to just invest in training and guidance.

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