Pinterest is the newest social networking phenomenon and the number of “pinners” has surged 145 percent since the start of 2012. Pinterest is a pinboard-oriented photo sharing network that allows users to create and manage theme-based images that include events, hobbies, and interests. Users can browse through pinboards to re-pin images to their own board and/or like images they see. In order to maintain a sense of community and interaction, users can comment on any available image and start a dialogue with other “pinners.” Users can follow other Pinterest users who they happen to like. If you happen to favor the fashion sense of another “pinner,” for example, you could just follow that user’s fashion-themed pinboard. You have the ability to create your own series of different themed pinboards on Pinterest.

Pinterest is enjoying stronger user growth than either Facebook or Twitter did at the same point in their history. This makes Pinterest a tremendously powerful tool that can be used to market small businesses. Let’s take a look at just how you can use Pinterest to market your small business.

Target Women

Due to the type of images available on Pinterest and the overall theme of this social networking site, 80 percent of users are currently female. While Pinterest is starting to attract more males, you should not currently waste time pinning content that is not geared towards attracting the female audience. Does your small business sell beauty products or clothing? Does your small business provide home decor services? If so, you can create a variety of captivating pins that target the female users on Pinterest.

Convey the Value of your Product or Service

It is very important for you to convince “pinners” that the acquisition of your product or service would provide them a real benefit. You can ask some of your current customers to submit a picture of them using your product, which can then be transformed into a pin. Also, remember that you can create text-based pins on Pinterest. You can create unique text-based pins that convey genuine, positive customer testimonials. It is also possible for you to create customized video-based pins. You may consider creating a video that shows a satisfied customer using your product.

Add a “Pin” Button to Your Site

As you really start to build a strong presence on Pinterest, you should incorporate a “Pin” button to your site. This will easily allow Pinterest users who frequent your site to share various images and video content. The “Pin” button will really begin to work for itself in no time.

Create Infographics

Infographics are unique visual representations of information, data, or knowledge. If possible, your business should consider creating infographics since they get pinned very frequently on Pinterest.

Don’t miss out on the amazing opportunity to market you business via Pinterest. If you can create effective pins, there is no limit to the exposure your business can enjoy through this latest social networking phenomenon.

About the author
Kelly Mitchell is an avid “pinner,” regular contributor for Kelly has seen firsthand how businesses have begun to use Pinterest to their advantage.

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