Contract management in public relations is essential for your success as a business. It is important for you to have a working knowledge of contracts before signing any type of agreement with a public relations agency. There are certain clauses that you should always seek to include in a contract with a public relations company. If a public relations company refuses to include a certain clause in a contract, then you should avoid doing business with this individual or company. Here are some of the clauses that you may want to consider including in a contract with a public relations company.
An indemnification clause gives you the power to review all of the materials that a public relations company releases on your behalf. It can be essential for your company to see a press release before it is released to the public. Your company may want to make sure that a public relations company is not releasing data that you do not want available to the public yet. You may have a new product that has not yet been finalized for the public, but that the public relations company attempts to discuss with the public in a press release. This is one of the biggest mistakes that a public relations company can make on your behalf.
It is very important to outline a clear fee agreement with public relations companies. You may only hire a public relations company for a couple of press releases. In other cases, you may want to hire a public relations company for a long period of time. It is essential to be able to outline a clear fee agreement with the public relations company. You want the company to completely understand how much money it will be paying to you.
Signs of a Great PR Company
A great PR company will have no problem with signing this type of agreement. A great PR company will want to be upfront about fees with you. A great PR company will also want to make sure that it has your permission before releasing any materials on behalf of your company. You should always hire a PR company that believes in full disclosure. A PR company that believes in full disclosure will be a great benefit for your company, because you can always trust that credible information about your company will be released to the public.
Contract management is essential when you are choosing a public relations company. Always pay attention to the terms and conditions that are laid out in a contract, and you will never go wrong in hiring the right PR company for your business.
About the author
Guest post by Nick Jameson. He is a freelance writer specializing in business and marketing