You are a savvy entrepreneur so you have undoubtedly put together at least a few successful marketing campaigns by now. You probably know all about ROI, running social media campaigns, split testing, etc. It’s easy to get caught up in the complicated and sophisticated-feeling types of marketing. You come up with cleverly worded ads and promotional spots. You put hours of work into designing the perfect website and fliers for direct mail. Have you thought, though, about going a simpler route for your next campaign?
Guerrilla Marketing is a type of marketing that most entrepreneurs eschew because they think that it is a type of marketing that one must “stoop” to carry out. The truth is that guerrilla marketing is fun. It gives you an excuse to be creative. It’s more like playing than working and it brings in the same end result: more customers and buyers for you.
The best type of guerrilla marketing is the t-shirt. Print up a few t-shirts with your business name and slogan on them (check out ooShirts.com for good rates if you want to design your own shirt) and give them to your employees. Encourage your employees to wear them around town. Wear one yourself as you run errands on a Saturday or take your kids to the park after school. If the shirt looks good, people who see it will ask you about it…or surreptitiously look up your business on their smart phones. Each of these questions and Google searches has the potential to result in a new customer.
You can also give these shirts away as prizes in another marketing or promotional campaign or even sell them through your website to help bring in some extra money for your business.
Another highly popular form of guerrilla marketing is the sticker. Stickers are extremely cheap to print up. You can usually get a few hundred for around $20-$50. Get these stickers printed up and then put them up in places that are conducive to stickers.
Tip: Most cities have rules about what can or cannot be stuck to public surfaces so make sure that your stickers are easy to peel off. Alternatively don’t actually stick the sticker to anything, just tape it up somewhere with the backing still in place. This way you aren’t risking permanent damage to a surface. You are also tempting passersby to take down your stickers and use them for their own needs or on their own bags, laptops, etc.
Extra Tip: You can do the same thing with business cards.
The best thing about guerrilla marketing is that there is no limit to the different things that you can do or try to help promote your business. It’s a great way to exercise your creativity while bringing in new business all at the same time. People are naturally curious creatures and guerrilla marketing gives you the opportunity to take advantage of that. You’ll be amazed at how many customers you can attract by simply wearing your logo out and about.
About the author
Guest post by Nick Jameson. He is a freelance writer specializing in business and marketing