Did you know that shopping carts doubled in size over the years, just to make you spend more money on cupboard essentials and staples? An infographic by Grocery Coupon Network shows you just how grocery stores can get you to spend double what you budgeted with savvy marketing ploys that trap you right from the door.
Grocery stores employ clever marketing psychology to appeal to your senses, to create a sense of hunger, but also a sense of bounty. The bread shop is usually positioned right by the entrance, entrapping you with soave aromas of freshly baked breads. And also by the entrance, the fresh flowers isle is a colorful, welcoming oasis, many times enhanced by artificial fragrances, to resemble natural scents.
The most popular items are stacked in the most accessible store areas, in highly visible places, inspiring you to buy, while cupboard essentials like milk, eggs, meats and cheese, are far from each other, causing you to travel from one side to the other side of the store, being exposed to even more colorful packages of food that you didn’t plan to buy.
Even if you come armed with a shopping list, and grocery coupons to “save” some money, the stores can still get you. If you see a “limited deal” consider it carefully – it may be just the bait to get that extra cash from your pocket. When you shop with your kids, beware that sugary treats and junk food are within their easy reach. Look at the infographic to see what other tricks are employed by grocery stores to make you buy more.