If you’re thinking to use your advertising budget on either Facebook or Google Adwords, you have to start with what you want to achieve. These two marketing outlets serve very different purposes and you always have to remember that. To simply put it, you use Facebook Marketing for branding and boosting your online communities, and you use Google Adwords to generate business.
Google Ads are a bit more expensive, but they convert better, and the sales cycle is significantly shorter. On the other hand, Facebook ads are great at reaching people with certain interests and lifestyles. The granularity is unparalleled. They might not have a clear intent to purchase anything, but it will get you a chance to target very specific demographics, and thus you will get to know your audience better.
While costs are a real concern, the truth is it can cost you a lot more to try and have fast, immediate results through Facebook ads. Google Ads convert a lot better, so the investment might be worthwhile. The basic idea is to use each advertising option for the right purpose.
Do most businesses have to choose between Google Ads and Facebook Ads? Yes, if it’s a budget issue. Otherwise, they should use a mix of both Google and Facebook ads. That strategy is the best option you have because branding and generating more business / sales are equally important. Having loyal supporters for your business matters just as much as needing to meet your targets in terms of revenue. One keeps you stay in business – immediate sales – and the other one insures repeat business, loyal customers, and brand recognition.
Have you tried any of these types of ads? What did you think of it?
To better illustrate the post, check out these two infographics illustrating the differences between Google and Facebook ads, along with each option’s strengths.