Online video has witnessed a massive growth since it was introduced some time ago. This marketing tool has become one of the reasons why most online users spend hours checking contents from various website. The rise of explainer videos that has been seen in the marketing scenes is due to the fact that they are quite affordable and can be used to improve various businesses. Explainer video is a perfect tool for marketing that can be used to increase your conversion rates and boost your sales. They are also capable of helping you clarify your product, which is another reason for the rising popularity.
The use of videos in marketing gives your business an opportunity to tell a comprehensive story while at the same time pass on your brand message and makes your customers know how your organization stands to help them. Online video advertising can be an excellent alternative to those who are unable to meet the budget of running a TV advert.
The following are some of the reasons why you need to use explainer videos to improve your business.
1. Explainer Videos Can Increase The Conversion Rates
Most consumers will only purchase a product after they had viewed an explainer video accompanying the product ad. Established business owners can keep score of how many visitors on their websites can be real customers. One advantage of explainer videos is that they can help business people to keep track of what commodities serious clients are interested in by just showing the number of views on each video.
2. Gives Clarification On The Products’ Objective
The use of texts can be challenging at times since people will interpret them differently. Explainer videos can do it much better by eliminating guesswork and providing the essential function of a product in an easy way. This will enable your customers to connect better with you once they know what your business is capable of doing to them.
3. Positive Consumers’ Response To Online Videos
A good number of consumers spend most of their free time watching online videos. Consumers will respond so well to a video content, and this can improve the sales of your products. Video content takes an average percentage of consumer Internet traffic. This is a good gesture given the fact that the number is rising with high speed.
4. Explainer Videos Increase Interest
Another reason why a large number of businesses are opting to use social signals in telling consumers about their business is to generate interest in their commodities. This is done by using such medias like images that work pretty good for business.
5. It Assists Your Audience To Absorb Information
A study revealed that an ordinary person would only retain ten percent of what they hear. They will, however, absorb half of what they see. This means a lot for business. A customer, who likes your product, will definitely share the video, and that is a rise in word-of-mouth marketing.
6. Liven Up Your Game
For those who might have a complicated product or service, the use of explainer video can help in a big way. A video that is professionally produced and having engaging visuals and a solid script can get your audience attention captured immediately. This video chat can’t be compared to other means of marketing such as the use of pie charts or pamphlets.
7. It Gives You A Chance To Showcase Your Personality
Once a customer has gained a sense of trust in you and your products, they will become regular clients.
8. You Can Share Them Easily
One of the things that can be easy for people to do while online is to watch and share videos as compared to reading blocks on a particular website. An explainer video can receive more views just as a result of being shared by other users.